E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
A framework for demonstrating credibility and first‑hand experience so humans and algorithms can trust and prefer your pages.
E‑E‑A‑T represents qualities that help establish credibility: first‑hand experience, subject‑matter expertise, recognized authority, and trustworthy signals (policies, transparency, sources). It matters because evaluators and systems use these cues to gauge whether your advice or claims deserve visibility, especially for YMYL topics. E‑E‑A‑T influences author bios, bylines, editorial review, citations, external references, and the presence of real‑world proof like case studies and customer quotes.
Key Takeaways:
- •Show evidence of doing the work
- •Make authorship and sourcing explicit
Context:
A case study claims 120% traffic growth.
Action:
The page includes timelines, anonymized data screenshots, methods, and links to corroborating posts.
Result:
Readers and algorithms perceive the report as credible, improving link‑worthiness and conversion.
Related Terms
Helpful content (signals)
Signals indicating content is genuinely useful for people, not just search engines—clarity, depth, originality, and evidence over filler.
YMYL (Your Money or Your Life)
YMYL (Your Money or Your Life) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.
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