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SEO glossary
Every term we use with clients, defined without the agency fog.
Search, AI search, and the measurement around both. Plain definitions you can read in a sentence, each with a page of its own when you want the detail.
If a term only exists to make a deck sound expensive, it is not in here.
301
26
All terms
301 terms
A
14B
16C
29- Cache
- Cannibalization (keyword)
- Canonical tag
- Canonicalization
- ccTLD (country-code top-level domain)
- CDN (Content Delivery Network)
- Citation (business listing)
- Click depth
- Click-through rate (CTR)
- Client-side rendering (CSR)
- Cloaking
- CMS (Content Management System)
- Content audit
- Content cluster (topic cluster)
- Content decay
- Content farm
- Content gap analysis
- Content marketing
- Content pruning
- Content syndication
- Content velocity (publishing frequency)
- Conversion rate
- Conversion rate optimization (CRO)
- Core Web Vitals
- CPC (Cost per click)
- Crawl budget
- Crawlability
- CTA (Call-to-action)
- Cumulative Layout Shift (CLS)
D
13E
13F
9G
23- GA4 (Google Analytics 4)
- Geo-targeting
- Google Ads (AdWords)
- Google Authorship (deprecated)
- Google Bard
- Google bomb
- Google Caffeine (index update)
- Google core update
- Google Dance
- Google Discover
- Google Keyword Planner
- Google Knowledge Graph
- Google My Business (GMB)
- Google penalty
- Google Sandbox
- Google Search Console
- Google Tag Manager (GTM)
- Google Trends
- Googlebot
- Gray-hat SEO
- GSC API
- gTLD
- Guest posting
H
11I
11K
10L
16M
14N
8P
19- Page Authority (PA)
- Page experience
- Page speed
- PageRank
- PageRank sculpting
- PageSpeed Insights
- Pagination
- Panda (Google algorithm)
- Passage ranking
- Penguin (Google algorithm)
- People Also Ask (PAA)
- People Also Search For (PASF)
- Pigeon (Google algorithm)
- Pillar page (content pillar)
- Pogo-sticking
- Possum (Google algorithm)
- PPC (Pay-per-click)
- Private Blog Network (PBN)
- Programmatic SEO
Q
4R
12S
22- SaaS SEO
- Schema (structured data)
- Scraped content
- Screaming Frog (SEO spider tool)
- Search Console
- Search Generative Experience (SGE)
- Search volume
- Seasonal content
- SEM (Search Engine Marketing)
- Semantic SEO
- SEO (Search Engine Optimization)
- SERP (Search Engine Results Page)
- SERP features
- Server-side rendering (SSR)
- Site architecture
- Sitemap (XML)
- Slug
- Social signals
- Soft 404
- SpamBrain
- Sponsored (link attribute)
- Subdomain vs. subfolder
T
11U
9V
6W
8Y
5Beyond definitions
Knowing the words is not the same as ranking
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