B2B SaaS Marketing Glossary

Your go-to guide for key terms, strategies, and metrics in B2B SaaS marketing. Simplify jargon and stay ahead with our comprehensive glossary.

301 marketing terms

A

14

A/B testing (SEO)

A/B testing (SEO) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Above-the-fold

Above-the-fold helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

AI content detection

AI content detection aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

AI-first SEO

An approach that designs content, site architecture, and measurement for AI-overview answers and retrieval systems—optimizing for machine understanding, not just ten blue links.

AI-generated content

AI-generated content aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Algorithm update

Algorithm update helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Alt text

Alt text helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

AMP (Accelerated Mobile Pages)

AMP (Accelerated Mobile Pages) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Anchor text

Anchor text shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Answer Engine Optimization (AEO)

Optimization aimed at winning direct answers across search features and assistants by structuring content to resolve questions precisely, with schema, context, and evidence.

Article spinning

Article spinning helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Audit (SEO audit)

Audit (SEO audit) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Authority

Authority helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Average position

Average position helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

B

16

Backlink

Backlink shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Baidu (search engine)

Baidu (search engine) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Below-the-fold

Below-the-fold helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

BERT

BERT aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Bing AI (Chat)

Bing AI (Chat) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Bing Webmaster Guidelines

Bing Webmaster Guidelines helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Bing Webmaster Tools (BWT)

Bing Webmaster Tools (BWT) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Bingbot

Bingbot helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Black-hat SEO

Black-hat SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

BOFU (Bottom-of-Funnel)

BOFU (Bottom-of-Funnel) connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Bot (crawler)

Bot (crawler) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Bounce rate

Bounce rate helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Branded search

Branded search helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Breadcrumbs

Breadcrumbs organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Broken link

Broken link shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Business Profile (Google)

Business Profile (Google) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

C

29

Cache

Cache helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Cannibalization (keyword)

Cannibalization (keyword) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Canonical tag

A hint that identifies the preferred version of near-duplicate pages so signals consolidate to the canonical URL.

Canonicalization

Canonicalization helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

ccTLD (country-code top-level domain)

ccTLD (country-code top-level domain) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

CDN (Content Delivery Network)

CDN (Content Delivery Network) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Citation (business listing)

Citation (business listing) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Click depth

Click depth helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Click-through rate (CTR)

Click-through rate (CTR) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Client-side rendering (CSR)

Client-side rendering (CSR) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Cloaking

Cloaking helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

CMS (Content Management System)

CMS (Content Management System) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content audit

Content audit helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content cluster (topic cluster)

Content cluster (topic cluster) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content decay

Content decay helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content farm

Content farm helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content gap analysis

Content gap analysis helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content marketing

Content marketing helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content pruning

Content pruning helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content syndication

Content syndication helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Content velocity (publishing frequency)

Content velocity (publishing frequency) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Conversion rate

Conversion rate helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Conversion rate optimization (CRO)

Conversion rate optimization (CRO) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Core Web Vitals

Google’s user-centric performance metrics: LCP (loading), INP (interactivity), and CLS (visual stability) that influence page experience signals.

CPC (Cost per click)

CPC (Cost per click) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Crawl budget

Crawl budget influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Crawlability

Crawlability influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

CTA (Call-to-action)

CTA (Call-to-action) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

D

13

Deep link

Deep link shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Deindexing

Deindexing influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Demand generation

Demand generation connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Digital PR

Digital PR helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Disavow file

Disavow file helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Domain age

Domain age aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Domain authority (3P metric)

Domain authority (3P metric) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Domain Rating (3P metric)

Domain Rating (3P metric) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Doorway page

Doorway page helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

DuckDuckGo (search engine)

DuckDuckGo (search engine) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Duplicate content

Duplicate content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Dwell time

Dwell time helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Dynamic rendering

Dynamic rendering influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

E

13

E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-A-T (Expertise, Authoritativeness, Trustworthiness) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

A framework for demonstrating credibility and first‑hand experience so humans and algorithms can trust and prefer your pages.

Edge SEO

Edge SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Enterprise SEO

Enterprise SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Entities

People, places, organizations, and concepts that search systems recognize and link together in knowledge graphs to interpret content intent.

Error 404

Error 404 helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Everflux

Everflux helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Evergreen content

Evergreen content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Exact-match anchor

Exact-match anchor shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Exact-match domain (EMD)

Exact-match domain (EMD) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Exit rate

Exit rate helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Expired domain

Expired domain aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

External link

External link shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

F

9

Faceted navigation

Faceted navigation organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

FAQ schema (FAQPage)

FAQ schema (FAQPage) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Featured snippet

A SERP feature that surfaces a concise extract to answer the query directly—often paragraph, list, or table formats.

Field vs. lab data

Field vs. lab data helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Findability

Findability helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

First Byte (TTFB)

First Byte (TTFB) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

First Contentful Paint (FCP)

First Contentful Paint (FCP) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

First Input Delay (FID) (legacy)

First Input Delay (FID) (legacy) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Freshness

Freshness helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

G

23

GA4 (Google Analytics 4)

GA4 (Google Analytics 4) provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Geo-targeting

Geo-targeting increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Google Ads (AdWords)

Google Ads (AdWords) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Authorship (deprecated)

Google Authorship (deprecated) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Bard

Google Bard helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google bomb

Google bomb helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Caffeine (index update)

Google Caffeine (index update) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Google core update

Google core update helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Dance

Google Dance helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Discover

Google Discover shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

Google Keyword Planner

Google Keyword Planner helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Knowledge Graph

Google’s database of entities and relationships that helps interpret queries and results beyond keywords, powering panels and semantic understanding.

Google My Business (GMB)

Google My Business (GMB) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Google penalty

Google penalty helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Sandbox

Google Sandbox helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Google Search Console

Google’s free platform for monitoring indexing, performance, and site health—vital for diagnosing visibility and improving SEO outcomes.

Google Tag Manager (GTM)

Google Tag Manager (GTM) provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Google Trends

Google Trends provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Googlebot

Googlebot helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Gray-hat SEO

Gray-hat SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

GSC API

GSC API helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

gTLD

gTLD helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Guest posting

Guest posting helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

H

11

H1–H6 headings

H1–H6 headings helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Head terms

Head terms helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Headless CMS

Headless CMS helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Helpful content (signals)

Signals indicating content is genuinely useful for people, not just search engines—clarity, depth, originality, and evidence over filler.

Hidden text (cloaked)

Hidden text (cloaked) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

HowTo schema

HowTo schema helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Hreflang

An annotation that connects language/region variants of equivalent pages so the right version is served to the right users.

HTML sitemap

HTML sitemap organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

HTTPS

HTTPS influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Hub page

Hub page organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Hummingbird (Google algorithm)

Hummingbird (Google algorithm) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

I

11

Image SEO

Image SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Impression (Search Console)

Impression (Search Console) provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Inbound marketing

Inbound marketing helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Index bloat

Index bloat influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Indexing

Indexing influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

IndexNow

IndexNow influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Information architecture

Information architecture organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Information gain (signals)

Information gain (signals) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

INP (Interaction to Next Paint)

A Core Web Vital that measures responsiveness—how quickly the interface updates after user input across the page’s lifecycle.

Intent (search intent)

Intent (search intent) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Internal link

A link from one page on your site to another that distributes context and authority, guiding both users and crawlers through topics.

K

10

Keyword

Keyword helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword clustering

Keyword clustering helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword density

Keyword density helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword difficulty

Keyword difficulty helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword mapping

Keyword mapping helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword research

Keyword research helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword stemming

Keyword stemming helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Keyword stuffing

Keyword stuffing helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Knowledge panel

Knowledge panel shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

KPI (SEO)

KPI (SEO) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

L

16

Landing page

Landing page helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Large Language Model (LLM)

Large Language Model (LLM) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Largest Contentful Paint (LCP)

Measures loading performance by timing when the main content element (image or text block) becomes visible to users.

Latent semantic indexing (LSI) (myth term)

Latent semantic indexing (LSI) (myth term) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Lead generation

Lead generation connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Link bait

Link bait aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Link building

Link building shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Link equity

Link equity shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Link farm

Link farm shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Link juice (colloquial)

Link juice (colloquial) shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Link scheme

Link scheme shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Link velocity

Link velocity shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Local Pack (Map Pack)

Local Pack (Map Pack) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Local SEO

Local SEO increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Log-file analysis

Log-file analysis helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Long-tail keyword

Long-tail keyword aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

M

14

Manual action

Manual action helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Medic update

Medic update helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Merchant listings

Merchant listings helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Meta description

Meta description helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Meta keywords (tag) [deprecated]

Meta keywords (tag) [deprecated] helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Meta robots

Meta robots helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Meta tags

Meta tags helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Microdata (schema format)

Microdata (schema format) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Mobile-first indexing

Mobile-first indexing influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Mobile-Friendly Test

Mobile-Friendly Test influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Mobilegeddon (mobile update)

Mobilegeddon (mobile update) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

MOFU (Middle-of-Funnel)

MOFU (Middle-of-Funnel) connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Multilingual SEO

Multilingual SEO ensures the right language or region variant is served, reducing confusion, consolidating signals, and improving engagement in international markets.

MUM (Google)

MUM (Google) aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

N

8

NAP (Name–Address–Phone)

NAP (Name–Address–Phone) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Navigation

Navigation organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Negative SEO

Negative SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Neural matching

Neural matching aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

News SEO

News SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

NLP (Natural Language Processing)

NLP (Natural Language Processing) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Nofollow

Nofollow shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Noindex

Noindex influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

P

19

Page Authority (PA)

Page Authority (PA) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Page experience

Page experience helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Page speed

Page speed influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

PageRank

PageRank helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

PageRank sculpting

PageRank sculpting helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

PageSpeed Insights

PageSpeed Insights provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Pagination

Pagination organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Panda (Google algorithm)

Panda (Google algorithm) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Passage ranking

Passage ranking helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Penguin (Google algorithm)

Penguin (Google algorithm) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

People Also Ask (PAA)

Expandable SERP questions that reflect related intents; answering them systematically can expand coverage and internal linking.

People Also Search For (PASF)

People Also Search For (PASF) shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

Pigeon (Google algorithm)

Pigeon (Google algorithm) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Pillar page (content pillar)

Pillar page (content pillar) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Pogo-sticking

Pogo-sticking helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Possum (Google algorithm)

Possum (Google algorithm) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

PPC (Pay-per-click)

PPC (Pay-per-click) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Private Blog Network (PBN)

Private Blog Network (PBN) shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Programmatic SEO

A scalable content approach that uses templates and data to generate many helpful, specific pages without sacrificing quality.

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Rank tracking

Rank tracking helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

RankBrain

RankBrain aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Ranking factor

Ranking factor helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Reciprocal link

Reciprocal link shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Reconsideration request

Reconsideration request helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Recrawl

Recrawl influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Redirect (301/302)

Redirect (301/302) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Rel canonical

Rel canonical helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Render budget

Render budget influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Responsive design (mobile-friendly)

Responsive design (mobile-friendly) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Rich results

Rich results shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

Robots.txt

Robots.txt helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

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SaaS SEO

SaaS SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Schema (structured data)

Machine‑readable annotations that describe page content (e.g., FAQ, HowTo, Product), improving understanding and eligibility for rich results.

Scraped content

Scraped content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Screaming Frog (SEO spider tool)

Screaming Frog (SEO spider tool) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Search Console

Search Console provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Search Generative Experience (SGE)

Google’s generative overview experience that synthesizes answers; selection favors clear, well-evidenced pages with strong entity and topical signals.

Search volume

Search volume helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Seasonal content

Seasonal content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

SEM (Search Engine Marketing)

SEM (Search Engine Marketing) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Semantic SEO

A method of organizing content around topics, entities, and relationships so search systems reliably understand meaning beyond exact keywords.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

SERP features

SERP features shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

Server-side rendering (SSR)

Server-side rendering (SSR) influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Site architecture

Site architecture organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Sitemap (XML)

Sitemap (XML) organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Slug

Slug organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Social signals

Social signals helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Soft 404

Soft 404 helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

SpamBrain

SpamBrain aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

Sponsored (link attribute)

Sponsored (link attribute) shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Subdomain vs. subfolder

Subdomain vs. subfolder aligns content with AI-driven experiences and answer engines so your expertise is selected, cited, and trusted across evolving search surfaces.

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Tabbed/hidden content

Tabbed/hidden content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Technical SEO

Technical SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

TF-IDF

TF-IDF helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Thin content

Thin content helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Thought leadership

Thought leadership connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Title tag

Title tag helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

TOFU (Top-of-Funnel)

TOFU (Top-of-Funnel) connects SEO with pipeline outcomes, aligning topics and pages to the buyer journey and measurable business growth.

Topical authority

Depth and coverage on a subject that signal you’re a primary resource, built via clusters, internal links, and consistent expertise.

Traffic potential

Traffic potential helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Trust Flow

Trust Flow helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Trust signals

Trust signals helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

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UGC (User-Generated Content)

UGC (User-Generated Content) shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

Universal Analytics (UA)

Universal Analytics (UA) provides the measurement and diagnostics needed to prioritize SEO work, fix issues, and prove impact on traffic, engagement, and pipeline.

Universal search

Universal search helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Unnatural links

Unnatural links shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.

URL parameters

URL parameters organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

User agent

User agent helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

User signals

User signals helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

UTM parameters

UTM parameters helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

UX (User Experience) [for SEO]

UX (User Experience) [for SEO] helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

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Web 2.0 (user-generated sites)

Web 2.0 (user-generated sites) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Web crawling

Web crawling influences speed, stability, and crawl/index efficiency. Solid technical execution improves user satisfaction and strengthens page experience signals that support durable visibility and conversions.

Web Stories

Web Stories shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.

Webmaster Guidelines (Google Search Essentials)

Webmaster Guidelines (Google Search Essentials) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

WebPage schema

WebPage schema helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Website migration

Website migration helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

White-hat SEO

White-hat SEO helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

Word count (myth as a ranking factor)

Word count (myth as a ranking factor) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.

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