HTML sitemap

HTML sitemap organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

HTML sitemap structures the relationships between pages so users and crawlers can move effortlessly. Good architecture reduces orphan content, clarifies priority, and supports comprehensive coverage through hubs, pillars, and navigational patterns.

Key Takeaways:

  • Link pillars, hubs, and related terms consistently
  • Minimize orphan pages and ambiguous routes

Context:

An e‑commerce retailer expanding internationally.

Action:

They consolidate redundant URLs, add hub and pillar navigation, and standardize slugs while implementing patterns aligned with HTML sitemap.

Result:

Crawl efficiency improves; orphan pages are eliminated; discovery and session depth increase.

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