Orphan pages

Orphan pages organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.

Orphan pages structures the relationships between pages so users and crawlers can move effortlessly. Good architecture reduces orphan content, clarifies priority, and supports comprehensive coverage through hubs, pillars, and navigational patterns.

Key Takeaways:

  • Link pillars, hubs, and related terms consistently
  • Minimize orphan pages and ambiguous routes

Context:

A marketplace startup seeking local visibility.

Action:

They consolidate redundant URLs, add hub and pillar navigation, and standardize slugs while implementing patterns aligned with Orphan pages.

Result:

Crawl efficiency improves; orphan pages are eliminated; discovery and session depth increase.

Ready to turn rankings into revenue?

Book your free strategy call and let's map a path from search to ARR.

Book your free strategy call