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Earned mentions

Digital PR services that get you named where AI engines look

AI engines do not recommend the business with the best website. They recommend the one that trusted third parties keep naming: the “best of” lists, review sites, directories and trade publications they read. If your competitors are on those pages and you are not, no amount of on-site work closes the gap.

Our digital PR services earn your place on those sources, every month, and log every placement so you can check it.

30 minutes. No pitch deck, no pressure.

In short

Earned Mentions is our digital PR service. We find the lists, review sites, directories and publications AI engines cite for your category, then earn your business a place on them, linked or unlinked. Every mention is logged with its URL. It is included in every Growth Programme plan and also sold on its own.

The problem

Why the best firm is not always the one AI names

  1. 01

    AI engines trust consensus

    When most sources name a competitor, the answer names them too.
  2. 02

    Your competitors are on lists you have never seen

    Nobody has mapped which sources AI engines actually cite for your category.
  3. 03

    Link vendors sell volume, not relevance

    Dozens of links on sites nobody reads do nothing for AI answers, and can hurt you.
  4. 04

    People already mention you without a link

    Those unlinked brand mentions are easy wins nobody has claimed.
  5. 05

    Nobody owns outreach

    It happens when someone has a spare afternoon, which is never.
Definition

What counts as an earned mention

A live placement of your business on a qualifying third-party page: a list, review site, directory, trade publication or expert roundup. It counts whether it carries a link or not, because AI engines read both.

Every mention passes three tests3
  1. 01

    Relevance

    The source is relevant to your category.

  2. 02

    Authority

    It has genuine authority.

  3. 03

    Context

    It names you in the right context.

  • Three directory profiles count as one mention.
  • No private blog networks, no spam directories, no paid link farms.
Five steps

How it works

  1. Find the sources

    Your monthly AI Visibility Report shows which sources each engine cites for your category, and where competitors are named and you are not.

  2. Build the target list

    Lists, review sites, directories, publications and roundups, ranked by how often AI engines and buyers rely on them.

  3. Earn the placement

    Pitches, expert contributions, data your team can share, complete directory profiles, and claiming existing unlinked brand mentions.

  4. Log and verify

    Every mention is recorded with its live URL and a screenshot, and checked against the three tests.

  5. Track the effect

    We watch whether the sources you joined start showing up next to your name in AI answers.

Measurement

How it is measured

Measured by

Mentions placed each month against your plan's count, and citations earned in AI answers.

  • If a month falls short, the gap banks and rolls into the next month. We never fill it with low-quality placements.
  • We commit to the mentions and report what they achieve. No one can guarantee what an AI engine says. What an honest agency can promise.
Plans

Earned mentions are included in every plan

Every plan runs the same senior process. Only the monthly volume of pages, earned mentions and tracked AI prompts changes between plans.

2 earned mentions a month on Starter, 4 on Growth, 6 on Scale and 8 or more on Enterprise. Also sold on its own as Earned Mentions: 4 a month, with a 3-month minimum. See plans and pricing.
Included in every plan
  • Monthly AI Visibility Report
  • Live dashboard (GSC + GA4)
  • One-page monthly roadmap
  • Monthly strategy call
  • Publishing to your CMS
Why us

Five commitments behind every mention

Five commitments that separate the Growth Programme from a generic blogging retainer.

Book a free 30-minute call

30 minutes. No pitch deck, no pressure.

  1. 01

    Flat counts, not "up to"

    You buy 8 pages, you get 8 pages. The count is an exact commitment, verifiable on the tracker every month.

    100%

    Verifiable on tracker

    No 'up to' language, and no vanishing deliverables.

  2. 02

    AI Visibility Report in every plan

    Even our smallest plan tracks your AI visibility monthly. Most agencies save that for their premium plan.

    4+

    AI engines tracked monthly

    ChatGPT, Perplexity, Gemini and AI Overviews, on every plan.

  3. 03

    Ships in week three

    No paid strategy months. The plan is built in parallel and your first pieces land before Month 1 ends.

    Wk 3

    First pieces live by

    Strategy is built in parallel, so momentum starts in month one.

  4. 04

    Revenue-first content

    Comparison, alternatives, service and use-case pages, each mapped to the page that turns a reader into an enquiry. Not top-of-funnel traffic bait.

    Every

    Mapped to money pages

    Every piece points toward an enquiry, consultation, quote or demo.

  5. 05

    Google + AI search ready

    Every piece built for traditional search rankings and AI-engine citation. Schema, llms.txt, entity work. Infrastructure, not buzzwords.

    2

    Search systems targeted

    Structured for classic rankings and AI-engine citation at once.

Founder-led

Meet the founders

The people you meet on the call run your programme. No layers of account managers between you and the strategy.

Waqas Arshad

Waqas Arshad

Co-Founder

Leads strategy, sales and growth for TRM's clients. The person on your strategy call and behind your monthly roadmap.

Faisal Irfan

Faisal Irfan

Co-Founder

Leads content, SEO, and AI-visibility delivery. The architect behind the dual-optimized pages and citation strategy that move your rankings and AI mentions.

You'll be talking to one of us on the call, not an account manager.

  • I've worked with The Rank Masters, particularly Waqas and Faisal, for a year, and it's been exceptional. Their dedication to creating high-quality website content has greatly contributed to my SaaS's success. They understand my needs, show remarkable attention to detail, and incorporate feedback effectively.
    Eric CzerwonkaCo-Founder & CEO, BuddyPunch
  • TheRankMasters team has helped us grow organic site traffic, secure top 10-20 Google rankings for our target key terms, extend average time on our blog, improve CTR, reduce bounce rates, and drive sign-ups via CTAs. Our Search Console data has also shown steadily increasing impressions.
    Behram KhanCo-Founder, Avaza
  • Our partnership with The Rank Masters elevated our SEO strategy, setting new standards of excellence. Their expertise streamlined our website audit, which had previously been out of reach. The team offered seamless collaboration and actionable insights every step of the way.
    Growth LeadCorofy
FAQ

Earned mentions questions, answered

Book a free 30-minute call

30 minutes. No pitch deck, no pressure.

Is this the same as link building services?

Partly. Many mentions carry a link, and links still help your Google rankings. The difference is how we choose sources: by whether AI engines and buyers read them, not by link metrics alone.

Do unlinked mentions really count?

Yes. AI engines read the text on a page, not only its links. A clear mention in the right context on a trusted source helps you get named.

How do you find the right sources?

From your AI Visibility Report: we see which sources each engine cites for your category and target the ones where competitors appear and you do not.

Can we buy earned mentions without the full programme?

Yes. Earned Mentions is sold on its own, 4 a month with a 3-month minimum. See plans and pricing.

Do you guarantee AI recommendations?

No. We commit to the mentions in your plan and report your mention rate against your baseline.
Ready when you are

Get named on the sources AI engines trust

Book a free 30-minute call. We will show you which sources AI engines cite for your category and where your competitors already appear.

  • Published pricing
  • Flat monthly counts
  • Founder-led
  • Month-3 checkpoint