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Generative engine optimization services

Generative engine optimization services that get you recommended by ChatGPT, Perplexity & Gemini

We build the on-site structure and the off-site citation layer that make AI engines name your brand when buyers ask them to recommend tools in your category.

GEO is the fastest-growing visibility channel there is. When a buyer asks an engine what the best tool for X is, the answer is decided by the sources it retrieves — we make sure you are in them.

30 minutes. No pitch deck, no pressure.

GEO included at every tier
The problem

Why AI engines recommend your competitors instead of you

AI recommendations are not random. They are built from sources — and here is why you are being left out of them.

The service builds both halves of AI visibility. Here is what that means in practice.

See what you get
  1. 01

    Your competitors own the sources AI engines read

    ChatGPT and Perplexity build recommendations from listicles, review sites and publications. If your competitors appear on those sources and you do not, the engine names them instead of you.
    Solved by
    • Off-site citation building
  2. 02

    On-site content alone cannot win AI visibility

    You can publish the best pages in your category and still lose. If the third-party consensus points elsewhere, AI engines follow the consensus. You need the off-site layer as well as the on-site one.
    Solved by
    • Source-gap targeting
    • Extractable on-site content
  3. 03

    Nobody owns your citation strategy

    No one is systematically getting your brand named in the industry listicles, roundups and review categories that AI engines treat as authoritative — so it happens by accident, or not at all.
    Solved by
    • Off-site citation building
    • Brand entity consistency
  4. 04

    You cannot see your AI recommendation rate

    You have no idea how often ChatGPT or Perplexity name you versus your competitors, or whether that number is moving. What you cannot see, you cannot manage.
    Solved by
    • AI recommendation tracking
What you get

What our generative engine optimization services include

GEO targets the standalone AI engines — ChatGPT, Perplexity and Gemini — and the off-site consensus that feeds them.

Workstreams5

Open any item for why it matters commercially and exactly what lands in your folder.

01

Off-site citation building

Monthly placements on the industry listicles, review sites, niche publications and expert roundups that AI engines retrieve when they recommend brands.
Why it matters
AI engines recommend on third-party consensus. Getting named on the sources they already trust is the single highest-leverage GEO action there is — it is how you enter the answer at all.
What you receive
Verified live placements, links or brand mentions, each passing a three-part bar: topical relevance, genuine authority, and your brand named in category context.
02

Source-gap targeting

Analysis of which specific sources are getting your competitors cited in AI answers, then targeted outreach to appear on those same pages.
Why it matters
The fastest route into a recommendation is the source the engine already trusts for your category. We reverse-engineer competitor citations into your target list rather than guessing at one.
What you receive
A prioritised source-gap list showing where competitors are cited and you are absent, worked as a standing outreach pool.
03

Extractable on-site content

Your key pages restructured with answer-first openings, comparison tables, definition capsules and entity-consistent naming, so engines can cleanly extract and cite them.
Why it matters
When an engine does land on your site, structure decides whether it can use what it finds. Extractable pages are far more likely to be quoted in a generated answer than pages that bury the point.
What you receive
Restructured priority pages built for AI extraction, shipped with schema and consistent entity naming.
04

Brand entity consistency

Consistent brand and product naming across your site, your schema and your external profiles — sameAs, review sites, social — so engines confidently associate you with your category.
Why it matters
AI engines reason over entities. Inconsistent naming fragments your brand signal across sources; consistent entity data makes you a clearer, more citable authority.
What you receive
An entity audit and fix list unifying how your brand appears everywhere an AI engine looks for it.
05

AI recommendation tracking

Monthly measurement of how often ChatGPT, Perplexity, Gemini and AI Overviews name your brand on buyer-intent prompts, benchmarked against competitors.
Why it matters
GEO is only manageable if it is measured. Your recommendation rate shows what is working and where competitors still lead, and that is what steers the next month of work.
What you receive
Your brand mention rate and citation share across all four engines, in the monthly AI Visibility Report.
How it works

How AI recommendations are actually built

AI engines use retrieval-augmented generation. They search the live web, retrieve the sources they judge most authoritative, and synthesise an answer out of them. The brands named in the retrieved sources are the brands that appear in the recommendation — which is why GEO is as much an off-site job as an on-site one.

  1. Retrieve

    GEO acts here

    The engine searches the live web and pulls the sources it trusts most for your category — listicles, review platforms, publications.

    Off-site citation building puts your brand on those sources.

  2. Synthesise

    GEO acts here

    It reads what those pages say, along with anything it finds on your own site, and composes a single answer from them.

    Extractable content makes your pages usable when it gets there.

  3. Recommend

    It names a shortlist of brands. Whether you are on it was decided two steps earlier, by which sources were retrieved.

    Tracked monthly, benchmarked against your competitors.

Published pricing

Generative engine optimization pricing

The same senior process at every tier. Only the monthly volume changes, and AI recommendation tracking across all four engines is included from the entry plan up.

Term
6 or 12 months, then month-to-month
Deliverable mix
Set by the monthly roadmap
  • Starter

    $3,000/mo

    Prove the channel

    • 5 revenue pages & articles
    • 2 earned links or brand mentions
  • Most popular
    Growth

    $5,000/mo

    Scale pipeline

    • 8 revenue pages & articles
    • 4 earned links or brand mentions
  • Aggressive

    $7,500/mo

    Own your category

    • 11 revenue pages & articles
    • 6 earned links or brand mentions
Included in every tier

Never gated to the top plan.

  • Monthly AI Visibility Report
  • Live dashboard (GSC + GA4)
  • One-page monthly roadmap
  • Monthly strategy call
Book a free 30-minute call

Need a narrower scope? Custom plans from $2,000/month, tailored to your growth stage and priorities.

See full published pricing
Proof

Real results for B2B SaaS companies

Three B2B SaaS growth programmes. Three sets of numbers.

See all case studies
  • US-based B2B SaaS12 months

    Employee Time Clock Software

    Increase in clicks
    532%
    Boost in impressions
    245%

    We audited 800+ posts, deeply rewrote 85, and added 48 high-intent articles, turning a flat blog into a focused, AI-ready engine that lifted monthly organic traffic by ~240%.

    View case study
  • AU-based B2B SaaS13 months

    PSA Software

    Of non-homepage conversions
    22.5%
    AI-assisted conversions
    6x

    49 AI-ready, product-led posts turned the blog into a conversion engine, driving 121 organic key events and ~22.5% of all non-homepage organic conversions in just five months.

    View case study
  • CA-based B2B SaaS3 months

    PSA Software

    Higher conversion per page-view
    247%
    Higher conversion by active users
    +66%

    A 3-month BOFU sprint with just 13 product-led, AI-ready posts beat 350+ legacy blogs on every efficiency metric, driving far higher-quality, enterprise-grade PSA leads.

    View case study
Fit check

Who generative engine optimization works best for

B2B SaaS and AI companies with a considered buying journey, whose buyers now open ChatGPT or Perplexity long before they ever open a sales email.

Mutual fit matters

Citations compound. The best results come from teams that keep approvals and developer tickets moving, so each month's placements and structural fixes stack on the last instead of stalling in a queue.

Best-fit clients

04

Who this is not for

03
B2B SaaS companies selling through demos, trials or sales-led motions, in categories buyers research by asking for recommendations rather than by browsing.
Buyers who want a guaranteed ChatGPT recommendation or a fixed citation count. No one controls what an engine says, and no honest agency will promise it.
Founders and lean marketing teams who need search and AI visibility handled end to end without hiring a citation function for it.
Teams looking for bulk link volume on irrelevant sites. Citations only work when the source is one an engine actually retrieves for your category.
Companies whose competitors already appear in the category listicles and review roundups, and who need to be on those same pages.
Companies that need a vendor to run their entire website, CMS and technical implementation.
Companies that can publish content delivered ready to go, and want one clear set of numbers to report upward.
Why us

Five commitments behind the citation work

Five commitments that separate the Growth Programme from a generic blogging retainer.

Book a free 30-minute call

30 minutes. No pitch deck, no pressure.

  1. 01

    Flat counts, not "up to"

    You buy 8 pages, you get 8 pages. The count is an exact commitment, verifiable on the tracker every month.

    100%

    Verifiable on tracker

    No 'up to' language, and no vanishing deliverables.

  2. 02

    AI Visibility Report at every tier

    Even our smallest plan tracks your AI visibility monthly. Most agencies save that for their premium tier.

    4+

    AI engines tracked monthly

    ChatGPT, Perplexity, Gemini and AI Overviews, from the $3,000 tier up.

  3. 03

    Ships in week three

    No paid strategy months. The plan is built in parallel and your first pieces land before Month 1 ends.

    Wk 3

    First pieces live by

    Strategy is built in parallel, so momentum starts in month one.

  4. 04

    Revenue-first content

    Comparison, alternatives, and use-case pages mapped to your demo, pricing, and solution pages, not top-of-funnel traffic bait.

    Every

    Mapped to money pages

    Every piece points toward a demo, trial or pricing decision.

  5. 05

    Google + AI search ready

    Every piece built for traditional search rankings and AI-engine citation. Schema, llms.txt, entity work. Infrastructure, not buzzwords.

    2

    Search systems targeted

    Structured for classic rankings and AI-engine citation at once.

Founder-led

Meet the founders

The people you meet on the call run your programme. No layers of account managers between you and the strategy.

Waqas Arshad

Waqas Arshad

Co-Founder

Leads strategy, sales, and growth for TRM's SaaS clients. The person on your strategy call and behind your monthly roadmap.

Faisal Irfan

Faisal Irfan

Co-Founder

Leads content, SEO, and AI-visibility delivery. The architect behind the dual-optimized pages and citation strategy that move your rankings and AI mentions.

You'll be talking to one of us on the call, not an account manager.

  • I've worked with The Rank Masters, particularly Waqas and Faisal, for a year, and it's been exceptional. Their dedication to creating high-quality website content has greatly contributed to my SaaS's success. They understand my needs, show remarkable attention to detail, and incorporate feedback effectively.
    Eric CzerwonkaCo-Founder & CEO, BuddyPunch
  • TheRankMasters team has helped us grow organic site traffic, secure top 10-20 Google rankings for our target key terms, extend average time on our blog, improve CTR, reduce bounce rates, and drive sign-ups via CTAs. Our Search Console data has also shown steadily increasing impressions.
    Behram KhanCo-Founder, Avaza
  • Our partnership with The Rank Masters elevated our SEO strategy, setting new standards of excellence. Their expertise streamlined our website audit, which had previously been out of reach. The team offered seamless collaboration and actionable insights every step of the way.
    Growth LeadCorofy
FAQ

Generative engine optimization questions, answered

The five things teams ask before they commit. Answered here so the call can be about your category instead.

Book a free 30-minute call

30 minutes. No pitch deck, no pressure.

What is generative engine optimization?

GEO is the practice of optimizing your brand's presence in AI answer engines — ChatGPT, Perplexity, Gemini and others — so they recommend you when buyers ask for tools in your category.

Can you control what ChatGPT says about my brand?

Not directly, but you can influence it systematically. AI engines recommend based on the sources they retrieve, so getting your brand onto more of those sources and structuring your content for extraction increases how often you are cited.

How is GEO different from AEO?

GEO targets standalone AI platforms like ChatGPT, Perplexity and Gemini. AEO targets Google's own answer features — AI Overviews, featured snippets and People Also Ask. GEO leans more heavily on off-site citations, because those engines rely on third-party consensus.

How fast does GEO work?

Off-site citation wins can influence AI answers within weeks, as engines re-crawl the source pages. On-site structural changes take longer. A meaningful trend usually shows across three to six months.

How do you measure GEO results?

We track your brand mention rate and citation share across ChatGPT, Perplexity, Gemini and AI Overviews every month, benchmarked against competitors, in the AI Visibility Report.

From the blog

Practical guides and case studies on SEO, AEO and GEO for B2B SaaS.

Explore all insights
Ready when you are

Ready to be the brand Google ranks and AI recommends?

Book a free 30-minute call. You will see exactly what you would get, what it costs, and what to expect by Month 3 and Month 6. No pitch deck, no pressure.

  • Published pricing
  • Flat monthly counts
  • Founder-led
  • No commitment required