Schema (structured data)
Machine‑readable annotations that describe page content (e.g., FAQ, HowTo, Product), improving understanding and eligibility for rich results.
Schema is structured data that adds explicit meaning to your pages—defining what a page is and what entities it contains. While not a ranking factor on its own, schema improves understanding and can enable rich results where supported. It matters for AEO and AI‑first SEO because models depend on reliable structure to extract facts. Schema influences how you model content types (Article, FAQPage, Product, DefinedTerm) and keep them accurate as pages evolve.
Key Takeaways:
- •Mark up content types accurately
- •Keep schema synchronized with on‑page content
Context:
A glossary term page defines “INP.”
Action:
The page uses DefinedTerm schema with name, description, url, and inDefinedTermSet pointing to the hub.
Result:
Systems better understand relationships, improving discovery and navigation for related metrics.
Related Terms
JSON-LD
A JavaScript-based format for adding schema to pages without altering visible markup; Google’s recommended approach for most cases.
Rich results
Rich results shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.
FAQ schema (FAQPage)
FAQ schema (FAQPage) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.
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