Schema (structured data)
Machine‑readable annotations that describe page content (e.g., FAQ, HowTo, Product), improving understanding and eligibility for rich results.
Schema is structured data that adds explicit meaning to your pages—defining what a page is and what entities it contains. While not a ranking factor on its own, schema improves understanding and can enable rich results where supported. It matters for AEO and AI‑first SEO because models depend on reliable structure to extract facts. Schema influences how you model content types (Article, FAQPage, Product, DefinedTerm) and keep them accurate as pages evolve.
- Mark up content types accurately
- Keep schema synchronized with on‑page content
- Context
A glossary term page defines “INP.”
- Action
The page uses DefinedTerm schema with name, description, url, and inDefinedTermSet pointing to the hub.
- Result
Systems better understand relationships, improving discovery and navigation for related metrics.
Knowing the term is not the same as ranking for it
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