JSON-LD
A JavaScript-based format for adding schema to pages without altering visible markup; Google’s recommended approach for most cases.
JSON‑LD is a lightweight format for expressing structured data that’s separated from visible HTML. It’s Google’s preferred method for most schema types because it’s easier to maintain and less error‑prone than microdata. JSON‑LD matters because it makes content types, entities, and relationships explicit to machines, supporting rich results and semantic understanding. It influences your implementation pattern—centralized schema blocks, reusable components, and validation in CI to prevent regressions.
Key Takeaways:
- •Prefer JSON‑LD for schema
- •Validate regularly as templates change
Context:
A blog system renders Article and FAQ schema.
Action:
Developers centralize JSON‑LD generation and run tests during deployment.
Result:
Markup remains accurate as layouts evolve, sustaining eligibility for enhancements.
Related Terms
Schema (structured data)
Machine‑readable annotations that describe page content (e.g., FAQ, HowTo, Product), improving understanding and eligibility for rich results.
FAQ schema (FAQPage)
FAQ schema (FAQPage) helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.
HowTo schema
HowTo schema helps clarify meaning and intent so users and search systems quickly understand your page. Done well, it improves discoverability, relevance, and the pathways that lead to conversions.
Rich results
Rich results shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.
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