Topical authority
Depth and coverage on a subject that signal you’re a primary resource, built via clusters, internal links, and consistent expertise.
Topical authority reflects how comprehensively and credibly a site covers a subject. It grows from cohesive clusters, expert authorship, consistent terminology, and internal links that knit subtopics together. It matters because search systems prefer sources that demonstrate breadth and depth rather than isolated posts. Topical authority influences your editorial calendar, IA, and how you structure pillar pages, glossaries, and supporting articles to reduce gaps and redundancy.
Key Takeaways:
- •Plan clusters and reduce gaps
- •Link related terms and guides
Context:
The Rank Masters wants to own “AI‑first SEO.”
Action:
You publish a glossary hub, pillar, case studies, and practitioner guides linked tightly.
Result:
The cluster earns stable rankings and citations in AI answers, feeding thought‑leadership goals and pipeline.
Related Terms
Semantic SEO
A method of organizing content around topics, entities, and relationships so search systems reliably understand meaning beyond exact keywords.
Internal link
A link from one page on your site to another that distributes context and authority, guiding both users and crawlers through topics.
Entities
People, places, organizations, and concepts that search systems recognize and link together in knowledge graphs to interpret content intent.
Programmatic SEO
A scalable content approach that uses templates and data to generate many helpful, specific pages without sacrificing quality.
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