Internal link
A link from one page on your site to another that distributes context and authority, guiding both users and crawlers through topics.
Internal links connect related pages, helping users navigate and helping search systems understand structure and priority. Descriptive anchor text clarifies the destination’s topic, strengthening semantic signals. Internal linking matters because it concentrates equity on pillars, supports long‑tail pages, and reduces orphan content. It influences editorial workflows (link the first mention), taxonomy (categories/tags), and templates that expose related content without overloading pages.
Key Takeaways:
- •Use descriptive anchors
- •Link pillars, hubs, and related terms consistently
Context:
A glossary term references “canonical tag.”
Action:
The term page links to the canonical guide and related entries (duplicate content, hreflang).
Result:
Crawlers and readers follow a clear path, boosting discoverability and time on site.
Related Terms
Anchor text
Anchor text shapes how authority and context flow across the web. Using it responsibly builds trust and relevance while avoiding manipulative patterns that can suppress visibility.
Topical authority
Depth and coverage on a subject that signal you’re a primary resource, built via clusters, internal links, and consistent expertise.
Orphan pages
Orphan pages organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.
Site architecture
Site architecture organizes information for humans and crawlers, clarifying relationships and reducing friction so important pages are found and understood.
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