Internal link
A link from one page on your site to another that distributes context and authority, guiding both users and crawlers through topics.
Internal links connect related pages, helping users navigate and helping search systems understand structure and priority. Descriptive anchor text clarifies the destination’s topic, strengthening semantic signals. Internal linking matters because it concentrates equity on pillars, supports long‑tail pages, and reduces orphan content. It influences editorial workflows (link the first mention), taxonomy (categories/tags), and templates that expose related content without overloading pages.
- Use descriptive anchors
- Link pillars, hubs, and related terms consistently
- Context
A glossary term references “canonical tag.”
- Action
The term page links to the canonical guide and related entries (duplicate content, hreflang).
- Result
Crawlers and readers follow a clear path, boosting discoverability and time on site.
Knowing the term is not the same as ranking for it
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