Featured snippet
A SERP feature that surfaces a concise extract to answer the query directly—often paragraph, list, or table formats.
A featured snippet is a highlighted SERP result that answers a question directly using text pulled from a page. Winning snippets requires precise, well‑formatted answers that align with search intent. It matters because snippets can capture attention and traffic even when you’re not in position one. Featured snippets influence how you structure definitions, lists, and tables, encouraging “what is,” “how to,” and step formats that are unambiguous and scannable.
Key Takeaways:
- •Lead with a 30–40 word definition
- •Use clean lists/tables for step or comparison queries
Context:
An article targets “what is churn rate.”
Action:
It opens with a crisp 32‑word definition, followed by a simple formula table and a worked example.
Result:
The page earns the snippet for several variants, lifting click‑through and assisted conversions.
Related Terms
People Also Ask (PAA)
Expandable SERP questions that reflect related intents; answering them systematically can expand coverage and internal linking.
SERP features
SERP features shapes how answers and enhancements appear in results, affecting attention, click-through, and brand perception.
Answer Engine Optimization (AEO)
Optimization aimed at winning direct answers across search features and assistants by structuring content to resolve questions precisely, with schema, context, and evidence.
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