Featured snippet
A SERP feature that surfaces a concise extract to answer the query directly—often paragraph, list, or table formats.
A featured snippet is a highlighted SERP result that answers a question directly using text pulled from a page. Winning snippets requires precise, well‑formatted answers that align with search intent. It matters because snippets can capture attention and traffic even when you’re not in position one. Featured snippets influence how you structure definitions, lists, and tables, encouraging “what is,” “how to,” and step formats that are unambiguous and scannable.
- Lead with a 30–40 word definition
- Use clean lists/tables for step or comparison queries
- Context
An article targets “what is churn rate.”
- Action
It opens with a crisp 32‑word definition, followed by a simple formula table and a worked example.
- Result
The page earns the snippet for several variants, lifting click‑through and assisted conversions.
Knowing the term is not the same as ranking for it
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