People Also Ask (PAA)
Expandable SERP questions that reflect related intents; answering them systematically can expand coverage and internal linking.
People Also Ask (PAA) boxes reveal adjacent questions users commonly explore. Addressing PAA intents with concise, direct answers helps broaden your footprint and informs internal linking between pillar and subtopic pages. PAA matters because it exposes the semantic neighborhood of a topic and the language real users employ. It influences outline planning, FAQ sections, and how you interlink related terms within clusters and glossaries.
Key Takeaways:
- •Use PAA to map subtopics
- •Answer briefly, then link to deeper sections
Context:
A pillar page targets “content audit.”
Action:
The team adds an FAQ addressing PAA queries like “What to prune vs. update?” with 40‑word answers and links to sections.
Result:
The page gains more long‑tail visibility and stronger dwell time as users navigate related answers.
Related Terms
Featured snippet
A SERP feature that surfaces a concise extract to answer the query directly—often paragraph, list, or table formats.
Semantic SEO
A method of organizing content around topics, entities, and relationships so search systems reliably understand meaning beyond exact keywords.
Internal link
A link from one page on your site to another that distributes context and authority, guiding both users and crawlers through topics.
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