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SEO glossary

Citation (business listing)

Citation (business listing) increases local discoverability and intent-matching, helping nearby customers find accurate, trustworthy information and take action with confidence.

Definition

Citation (business listing) supports local discovery by aligning business information, proximity, and intent. Accurate data and consistent signals across profiles and citations build trust and drive qualified actions from nearby searchers. It influences listings management, on-page NAP details, and review strategies tied to local packs and maps.

What matters
  • Maintain accurate NAP and review hygiene
  • Keep citations consistent across platforms
How it plays out
  1. Context

    An e‑commerce retailer expanding internationally.

  2. Action

    They correct NAP details, refresh categories, and add localized content blocks that reference neighborhoods and services, aligning with Citation (business listing).

  3. Result

    Local pack visibility and calls grow; duplicate listings are cleaned up, improving trust signals.

Beyond definitions

Knowing the term is not the same as ranking for it

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