Case Study
Real-world examples demonstrating how businesses or individuals achieved specific results using particular strategies, tools, or approaches.
9 articles
SaaS AI Visibility Case Study: How TRM Helped Avaza (PSA Software) Win AI Visibility (Mentions + Citations) & Turned It Into Conversions (2026)
Part 2 of the Avaza story: How TRM engineered “AI answer eligibility” so Avaza earned repeatable AI mentions/citations, drove AI referrals to decision-adjacent content, and converted that discovery into measurable engagement and key events.
PSOhub AI Visibility AEO & SEO Case Study: 12 of 18 Pages on Page 1 and 54 AI Citations in 90 Days
A 90-day case study showing how TRM helped PSOhub build an ICP-led SEO and AEO content system that earned page-1 Google rankings, AI-answer citations, engaged traffic, and early money-page, demo, and sign-up signals.
How Tool-Based Searches Drove 20,192 Events & Became an AEO Lead Generation Funnel: TRM AEO Case Study
TRM turned tool-based searches into an AEO lead generation funnel, driving 20,192 events, 4,863 users, 546 page-one keyword rankings, and 2.6K AI citations. This case study shows how listicle pages can move buyers from research to service-led demand.
How We Grew Google Clicks by 36.9% and Earned 2.6K AI Citations With Our Own AEO Strategy: TRM AEO Case Study (Apr-May 2026, 28-Day Comparison)
TRM used its own agency website to prove its AEO strategy, earning 2.6K AI citations, 546 page-one keyword rankings, and stronger organic engagement. This case study shows how topic authority, AI-citable content, tool-led pages, and CRO turned visibility into demand.
Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts
Birdview PSA already had ~350 blog posts and a solid 2.92% blog conversion rate—but wanted more Enterprise-ready leads. In a three-month sprint, TRM shipped 13 BOFU, product-led, AI-ready posts that beat the legacy library on every efficiency metric: +31.6% conversions per blog, +66% conversion rate by active users, and +247% conversion rate per page-view.
Buddy Punch SEO Case Study: 240% Organic Traffic Lift by Fixing 800+ Blog Posts
Buddy Punch had 800+ blog posts, 8–10 new articles a month, and a plateau at ~28,000 monthly organic visits. TRM short-listed 85 posts for full rewrites, added 48 net-new high-intent articles, and shifted to semantic, CRO-driven content—lifting monthly organic traffic to 93,000+ and growing ranking keywords from 33k to 74k.
Avaza PSA SEO + AEO Case Study: 49 AI-Ready Posts Driving 65% of Non-Homepage Organic Sessions in 5 Months
Avaza was a mature PSA and time-tracking platform whose blog barely contributed to non-branded growth. In this case study, we show how 49 ICP-first, product-led, AI-ready posts came to drive ~26% of all organic sessions, ~65% of non-homepage organic visits, and the majority of AI-assistant sessions and key events in just five months.
Generative Engine Optimization (GEO) Case Study: 8,337% ChatGPT Referral Growth in 90 Days
Discover how TRM used Generative Engine Optimization (GEO) to grow ChatGPT referrals by 8,337% in 90 days. 🏅 AI-search case study.
How We Got Our Blogs Cited in AI Overviews for BOFU Long-Tail Queries (with conversion intent) in Under 7 Days
Discover how we ranked and got cited in Google’s AI Overviews for high-conversion BOFU queries in under 7 days using a modular, LLM-first content strategy (without relying on backlinks).