Articles by Faisal Irfan
Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts
Birdview PSA already had ~350 blog posts and a solid 2.92% blog conversion rate—but wanted more Enterprise-ready leads. In a three-month sprint, TRM shipped 13 BOFU, product-led, AI-ready posts that beat the legacy library on every efficiency metric: +31.6% conversions per blog, +66% conversion rate by active users, and +247% conversion rate per page-view.
Buddy Punch SEO Case Study: 240% Organic Traffic Lift by Fixing 800+ Blog Posts
Buddy Punch had 800+ blog posts, 8–10 new articles a month, and a plateau at ~28,000 monthly organic visits. TRM short-listed 85 posts for full rewrites, added 48 net-new high-intent articles, and shifted to semantic, CRO-driven content—lifting monthly organic traffic to 93,000+ and growing ranking keywords from 33k to 74k.
Avaza PSA SEO Case Study: 49 AI-Ready Posts Driving 65% of Non-Homepage Organic Sessions in 5 Months
Avaza was a mature PSA and time-tracking platform whose blog barely contributed to non-branded growth. In this case study, we show how 49 ICP-first, product-led, AI-ready posts came to drive ~26% of all organic sessions, ~65% of non-homepage organic visits, and the majority of AI-assistant sessions and key events in just five months.
Best LLM AI for Business (Including Marketing) in 2025
Find the best LLMs for business growth. Boost content output, ad testing, and research clarity with models that turn AI into real revenue.
B2B SaaS Content Benchmarks 2025: Open Dataset & Key Insights
Discover the definitive 2025 benchmarks for B2B SaaS content performance — including how often to post, what percentage of content ranks, median CTRs by intent, SEO timelines, and the latest impact of Google’s AI search overviews. Data-driven insights to refine your SaaS content strategy.
Best SEO Strategies for AI Visibility
A practical, story-driven playbook to earn citations and conversions from AI answers with links, examples, and a 90‑day plan.
Keyword Research Best Practices: Turning SEO into a SaaS Growth Engine
Discover keyword research best practices designed for B2B SaaS companies. Learn how to align search intent, uncover competitor gaps, and more to fuel growth.
How to Audit Your Brand’s Visibility on LLMs (Manually + With Tools)
See if ChatGPT, Claude & Gemini mention your SaaS brand. Learn how to audit LLM visibility manually and with tools in this 2025 guide from The Rank Masters.
We Broke Down Clockify’s SEO Strategy! Here’s How You Can Win It, Too
Clockify SEO case study: tools, templates, explainers, and PLG CRO. Learn what drives their non-brand growth and how your time-tracking SaaS can win.
Generative Engine Optimization (GEO) Case Study: 8,337% ChatGPT Referral Growth in 90 Days
Discover how TRM used Generative Engine Optimization (GEO) to grow ChatGPT referrals by 8,337% in 90 days. 🏅 AI-search case study.
SEO Copywriting Best Practices: The 2025 Guide for SaaS Marketers
Discover SEO copywriting best practices to improve SaaS rankings & leads. Learn keyword use, content structure & messaging tips from SaaS experts
We Broke Down Hubstaff’s Content Strategy! Hubstaff’s Content Strategy Audit: TOFU Wins & BOFU Gaps
Copy Hubstaff’s TOFU engines, fix BOFU gaps, and wire internal links to lift trials. Semrush-backed teardown with templates & checklist.
Structuring AI-Era (AEO) Content: Key Components and Examples
SaaS SEO with AEO. Learn how to structure AI-era content with key components and real-world examples.
5 Quick Fixes to Turn a Blog Post into a Lead-Generating Pipeline (20-Minute Pass)
Maximize SaaS blog conversions fast! Apply 20-minute fixes to turn traffic into trials, demos, and leads with The Rank Masters
10-Point Guide to AEO-Ready, Conversion-Focused SaaS Blogs
Make your SaaS blogs AEO-ready. Follow this 10-step guide to maximize trial sign-ups and protect rankings in the AI-driven search era.
How do I Prove Author Expertise on a SaaS Blog?
Struggling with SaaS content rankings after a Google update? Learn how to prove real author expertise and apply E-E-A-T best practices to build SEO trust.
Which AI Writing Tools are Safe For SaaS SEO in 2025?
Struggling to trust AI content after Google's updates? Discover the safest AI writing tools for SaaS SEO in 2025—rank-ready, human-sounding, and penalty-proof.
What’s The Best SaaS Keyword Research Workflow in 2025?
Discover the effective keyword research workflow for SaaS companies. Includes SEO tools and workflow tips to scale organic growth.
How do I Pick Keywords Now That Zero‑click SERPs are Rising?
Struggling with declining clicks from Google despite high rankings? Learn how SaaS companies can adapt keyword research for zero-click SERPs.
Does E‑E‑A‑T Still Matter After SGE?
SGE is changing search — but does E-E-A-T still matter for SaaS SEO? Discover how Google’s AI overviews work and how to future-proof your strategy.
Does Publishing Frequency Matter for SaaS Blog SEO?
Is blog frequency the key to better SEO in SaaS? Uncover the real impact of content cadence, and learn how often you should publish to maximize SEO gains.
Will Voice Search Matter for B2B SaaS?
Is voice search worth caring about in B2B SaaS? Get expert insights on what matters, what’s noise, and how to future-proof your SEO content strategy.
Do Blogs Actually Help in Conversions or Bringing in Organic Leads for Saas Companies?
Publishing content but still not seeing trials or demos? Here’s our detailed guide whether blogs really drive conversions for SaaS, and how to make yours work.
Lifecycle Content: How SaaS Teams Can Align Lifecycle Content to Funnel Stages With Intent?
Stuck with flat sign-ups? Map your lifecycle content to convert across all funnel stages. Book your strategy call today.
![Content Pruning Guide For SaaS Founders to Clear the Clutter & Climb SERPs [2025]](https://cdn.sanity.io/images/94xmaaw6/production/ca08a857576b21441a3ec87ae2fe51de02017590-1536x1024.png)
Content Pruning Guide For SaaS Founders to Clear the Clutter & Climb SERPs [2025]
Struggling with traffic drops? Cut the bloat, fix crawl issues, and reclaim rankings. Use our pruning roadmap or schedule a pruning audit. Your pick!
How We Got Our Blogs Cited in AI Overviews for BOFU Long-Tail Queries (with conversion intent) in Under 7 Days
Discover how we ranked and got cited in Google’s AI Overviews for high-conversion BOFU queries in under 7 days using a modular, LLM-first content strategy (without relying on backlinks).
What’s the Best AI-Ready Content Audit Software for SaaS Teams? Top Picks
Updated Sep 2025: Discover top AI content auditing software for SaaS—fast audits, smart workflows & tool recommendations to boost team efficiency.
Content Audit Checklist for B2B SaaS Blogs Stuck in Zero-Click Hell of LLM-first Search Engines
Find what content is worth keeping, killing, or updating for LLM-first search engines. This content audit checklist helps B2B SaaS blogs prioritize with clarity.
![How to Perform a Content Audit To Win Placements in SGE Results [2025]](https://cdn.sanity.io/images/94xmaaw6/production/8da9daf6ad97f540344aac9cbd8926f62978aa56-1536x1024.png)
How to Perform a Content Audit To Win Placements in SGE Results [2025]
Follow content analysis steps and SEO audit process in this blog audit tutorial. Fix weak pages and surface in LLM search. Start your audit now!