If you run a time‑tracking SaaS, this breakdown is for you.
We opened Semrush, pulled Hubstaff’s numbers, and found a pattern you can copy next week.
🤔 Who is this breakdown for? Time-tracking & workforce ops SaaS founders/marketers looking to grow organic traffic and trials via SEO + AEO + PLG CRO.
Table of Contents
Read this first!
Hey founder,
I’m going to walk you, step by step, through how to copy what Hubstaff does right, avoid what’s holding them back, and turn blog traffic into trials.
We’ll use a practical checklist (SEO → AEO → PLG CRO) so you always know what to change next.
Why Hubstaff?
Because they’ve nailed repeatable TOFU engines (think scheduling/holiday/workforce topics) that pull big, steady traffic. But their key BOFU page (like “Workforce Management Software”) leaves conversion and ranking gains on the table. That’s your opening!
Take the TOFU playbook from Hubstaff, funnel that authority into your product pages, and ship the evaluator cues (definitions, comparisons, proof, integrations) that move buyers.
What you’ll get from this Hubstaff’s content strategy breakdown:
- Exactly which content types to publish (and why)
- A plug‑and‑play internal‑linking blueprint that pushes BOFU pages into Top‑3
💡 Grab the toolkit (free): SaaS Blog Content Audit Checklist — SEO, AEO & PLG CRO
How will we proceed?
- Show you the data we used and what it means in plain terms.
- Dissect Hubstaff’s wins and how to copy them.
- Expose the gaps (especially BOFU) and hand you the fixes.
Hubstaff’s Content Audit General Overview (US Region)
📅 Data pulled: Semrush US, desktop — pulled Sept 7, 2025
| Metric | Value (US) | Why it matters |
|---|---|---|
| Organic traffic | ~50K+ visits/month | Healthy footprint to model; enough volume to see impact from small on-page/linking changes. |
| Traffic cost (paid equivalent) | ~$209K+/mo | Indicates the moat: this level of traffic would be expensive to buy. |
| Non-branded share | ~86% (branded ~13.6%) | Discovery engine works; not overly dependent on brand queries. |
| Intent mix | ~76% Informational, ~10% Commercial, ~13% Navigational, ~0–1% Transactional | Big TOFU skew → plenty of authority to pass forward; BOFU depth is relatively thin. |
| Concentration | Top 10 pages ≈53% of traffic; Top 50 ≈85% | Winner-takes-most—great leverage if you pipe equity into BOFU; also a volatility risk if a few URLs slip. |
| What actually wins | Planner/schedule content: working days in a month, 2-2-3 schedule, federal holidays, PTO meaning | Evergreen, table-friendly topics win snippets/PAAs and earn links. |
| Core product head terms | “time tracker” ~#8 (home), “time tracking software” ~#7 (home), “timesheet template” ~#10 | Strong but not consistently Top-3 → room to lift with on-page AEO + internal linking. |
| BOFU WFM hub | /workforce-management ~mid-teens for “workforce management software” (SV ~5.4k) | Live but underpowered; ideal target for the internal-link + evaluator-cues play. |
| Site size vs. visibility | ~4,350 US-indexed pages vs 1,107 pages with measurable traffic | Long tail of low/zero-traffic pages (support + legacy) → crawl budget drag & cannibalization risk. |
| Referring domains (authority) | ~14K | Authority is sufficient; the ceiling is more about intent alignment & internal linking than “more links.” |
What this says, in one breath
- Strong TOFU engine (magnets) + thin BOFU depth (closer) + top-heavy traffic (leverage + risk).
- A handful of evergreen posts pull the oxygen; the Workforce Management hub isn’t yet positioned as the answer.
- The upside is operational: on-page AEO fixes + 2–3 internal links from top TOFU pages can move rankings and trials without net-new content.
Opportunities we’d take first
- Claim the snippet & clarify intent on /workforce-management with a 40–60-word definition under an H2 + a tight title/meta.
- Comparison in 3 rows (scheduling-only vs time-only vs spreadsheets) directly under the definition.
- Proof near the first CTA (logos + one short quote) and a 6–8 logo integrations band.
- Pipe equity from /blog/working-days-in-a-month/ and /workforce-management/2-2-3-schedule with natural anchors (software/system/platform).
- Consolidate near-duplicate planner pages; noindex thin support stragglers; concentrate crawl budget on clusters.
Risks to watch (and how we mitigate)
- Traffic concentration risk: If one or two planner posts wobble, the whole curve dips → mitigate by spreading links to BOFU hubs so value persists even if a TOFU URL loses a position.
- Cannibalization: Multiple pages nibbling at the same intent → one core page per intent, consolidate the rest.
- Crawl waste: Support/utility pages soaking crawl → noindex low-value URLs; keep hubs and magnets linked in nav/footers.
💡 Bottom line: Hubstaff shows you the blueprint: let evergreen “magnets” earn attention, then use a couple of natural “pipes” to feed a BOFU “product” page that actually closes. Your job isn’t to write more—it’s to wire better.
TL;DR: What we did with Hubstaff’s data and what we found
Here’s the short version of our analysis, based on Semrush exports and live page reads dated September 7, 2025.
The snapshot we built (US, desktop)
1️⃣ Non‑branded engine: ≈85–90% of traffic is non‑branded → Hubstaff’s discovery content works.
2️⃣ Traffic & cost proxy: ≈54K+ monthly visits with six‑figure traffic cost → strong organic moat.
3️⃣ Concentration: A handful of pages (≈top 10) drive ~50%+ of traffic → great leverage if we pipe authority correctly.
What jumped out? (the big 3)
1️⃣ TOFU magnets dominate. Pages like Working days in a month and 2‑2‑3 schedule are perennial winners—clean tables, definitions, and timely updates.
2️⃣ BOFU “Workforce Management” underperforms. The hub ranks mid‑teens for “workforce management software” and similar, with modest traffic compared to its potential.
3️⃣ Equity is leaking sideways. The BOFU hub links out to many features high on the page. Fewer contextual inbound links flow into it from the TOFU magnets.
The moves we recommended (and why they work)
▶️ SEO (get found for the money term): Add a tight definition box and sharpen title/meta so the BOFU page becomes the answer to “workforce management software.” Reduce link clutter above the fold to keep intent concentrated.
▶️ AEO (win the snippet & PAA): Structure a 40–60‑word definition and 3–4 evaluator FAQs (implementation, integrations, cost, WFM vs scheduling) with FAQ schema.
▶️ PLG CRO (turn visits into trials): Insert a 3‑row comparison strip (vs scheduling‑only, time‑only, spreadsheets), move logos/testimonial near the first CTA, and surface 6–8 integrations with deep links.
Where the supporting links should come from? (TOFU → BOFU)
- /blog/working-days-in-a-month/ → insert contextual links with anchors like workforce management software or workforce planning software → /workforce-management.
- /workforce-management/2-2-3-schedule → add links like workforce management system or workforce management platform → /workforce-management.
The quick‑win list we prepared for the BOFU page
- Definition block under an H2 (“What is workforce management software?”).
- 3‑row comparison strip directly below the definition.
- 3–4 evaluator FAQs (PAA‑style) with schema.
- Logos + 1 testimonial by the first CTA; integrations grid nearby.
- 2–3 contextual links from each TOFU magnet (anchors above).
The data we used
We pulled three things (all US region, desktop), dated September 7, 2025:
- Domain Overview (PDF) — the big picture: estimated traffic, traffic cost, branded vs. non‑branded split, top competitors, and link profile.
- Organic Research → Positions (Excel) — every keyword Hubstaff ranks for: position, volume, intent tag (Informational/Commercial/etc.), URL, and SERP features.
- Organic Research → Pages (Excel) — which URLs attract traffic: estimated visits, share of site traffic, top keyword per page.
Why does each matter?
- Domain Overview → tells you if you’re winning beyond your brand and how expensive that traffic would be via ads (traffic cost). That’s your organic moat.
- Positions → where you find money terms that are close (rank 5–20) and ownable snippets (terms with list/table/definition features). This is where BOFU upgrades pay off.
- Pages → reveals your magnets i.e., a handful of URLs driving most traffic. Those are the pages that should send internal links (the pipes) to your product hubs.
How to read Domain Overview?
- Scan the non‑branded share. If 70–90% is non‑brand, your TOFU engine works. If it’s mostly branded, you’re not yet competing for discovery.
- Note top competitors. You don’t need to beat them everywhere; you only need to win select clusters where your product is strongest.
- Glance at referring domains. If they’re solid, ranking limits are more about on‑page intent than “we need more links.”
How to read Positions?
- Filter Intent = Commercial or Transactional and Position between 5–20. These are BOFU pages that are alive but underperforming.
- Sort by Volume and KD (difficulty). Pick terms you can reasonably push into Top‑3 with on‑page/AEO fixes.
- Open the tied URL. If it’s a product/hub page without a definition, comparison, or evaluator FAQ, you’ve found a target.
💡 For Hubstaff, that’s /workforce-management on variants of “workforce management software.”
How to read Pages?
- Sort by Traffic (desc). Your top ~10 pages likely drive 50%+ of total visits.
- Identify TOFU magnets (guides, templates, schedules). Confirm they’re tightly related to your BOFU topic.
- Make a quick pipes list: where inside those posts a natural sentence can link to the BOFU hub with a useful anchor.
💡 For Hubstaff, /blog/working-days-in-a-month/ and /workforce-management/2-2-3-schedule are perfect magnets for WFM.
Sanity check: index vs. visibility (don’t panic)
You might see more pages indexed in Google than pages with measurable traffic in Semrush. That’s normal. It just means you have a long tail of low/zero‑traffic URLs (support articles, legacy posts, etc.).
Here are the total number of pages of Hubstaff’s site indexed on Google in the US region:
And here are the total number of pages of Hubstaff’s site indexed according to SEMrush in the US region:
What action should Hubstaff take on this finding? Consolidate near‑duplicates, noindex thin utility pages that shouldn’t rank, and focus crawl budget on your clusters.
What does the Hubstaff snapshot tell us?
- Strong, steady TOFU footprint: planners/schedules/holiday content pull big, recurring demand.
- BOFU “Workforce Management” ranks but not Top‑3 → needs definition, comparison, evaluator FAQs, proof near CTAs, and inbound links from the magnets above.
- Traffic concentration: A few pages do much of the work → great for focus, risky if they slip. Internal links help diversify.
Replicate this in your spreadsheet (copy these filters)
- Positions.xlsx → Filter: Country = US, Intent = Commercial/Transactional, Position = 5..20. Sort by Volume desc. Flag URLs that are product/hub pages.
- Pages.xlsx → Sort by Traffic desc. Tag the top 10–20 as TOFU magnets. For each, mark 1–2 contextual spots where a sentence can naturally introduce your BOFU hub.
- Make a two‑column list:
- BOFU target (URL + primary keyword)
- TOFU supporters (URL + suggested anchor + insertion location)
Use this list to brief your writer/dev in one Slack message.
How this ties back to SEO, AEO, PLG CRO
- SEO: You’re matching page type to intent (TOFU educates; BOFU evaluates). Equity flows through internal links.
- AEO: You’re formatting answers (definitions, lists, tables) where Google expects them.
- PLG CRO: You’re adding the on‑page proof that lets a reader say “okay, I’ll try it.”
In the next section, we’ll turn these findings into a TOFU engine Hubstaff can clone—and show the exact copy/link placements that pushes their BOFU page into Top‑3.
Hubstaff’s TOFU engines (SEO + AEO wins)
Here’s where Hubstaff shines.
In the dataset we used, two TOFU engines do most of the heavy lifting for Hubstaff.
- Planning pages (e.g., working days in a month/year, holiday calendars, simple formulas/tables).
- Shift‑schedule explainers (e.g., 2‑2‑3 schedule), with definition → example tables → management tips.
What we saw (why these win)
| What we saw | Why it wins |
|---|---|
| Evergreen demand | People Google these every month/year. Traffic is predictable and compounding. |
| AEO-friendly shapes | Concise definitions, lists, and especially tables trigger Featured Snippets and PAA. |
| Low friction | Short intros, clear headings, and scannable math/examples reduce pogo-sticking. |
| Authority donors | These pages earn links and attention, so they’re perfect donors to BOFU hubs via contextual links. |
Why should this finding matter to a time tracking SaaS founder?
You can build a repeatable TOFU system that doesn’t rely on news spikes or brand buzz. Then you pipe that trust to product pages that convert.
How to replicate Hubstaff’s TOFU system (step‑by‑step)
A) Clone the Planning Pages engine
Pick topics:
- Working days per month/year (US first; add your top markets later)
- Federal/industry holiday calendars
- PTO/worked‑hours formulas (e.g., 40‑hour weeks → monthly capacity)
- Timesheet/templates round‑ups that your product can replace
Page blueprint (copy/paste headings):
- H1: Working Days in {Month/Year}
- Intro (2–3 lines): What this helps the reader do (plan staffing/payroll/capacity)
- H2: What are working days? → 40–60‑word definition (snippet‑ready)
- H2: How to calculate working days → 3–4 bullet steps + the formula
- H2: Working days in {Year} (United States) → Table (months, weekdays, federal holidays, net working days)
- H3: Notes/assumptions (e.g., excludes weekends, lists federal holidays)
- H2: Turn counts into schedules → 2–3 lines and a soft CTA to your BOFU page (e.g., workforce management software)
- H2: FAQs → 3–4 short Q&As (PAA mirrors)
- Updated on: timestamp near the top/bottom
AEO pack:
- Put the definition right under a question‑style H2.
- Use tables for month/year data; bullets for steps.
- Add FAQPage schema; keep answers 1–3 sentences each.
Internal links (contextual):
- After the US table or the calculation formula, add a sentence that naturally mentions workforce management software/system/planning software and link to the BOFU hub.
Refresh cadence:
- Update yearly tables every November for the next year; check mid‑year if holidays shift.
B) Clone the Shift‑Schedule Explainers engine
Pick topics: 2‑2‑3 (Panama), 4‑on‑4‑off, DuPont, Pitman, continental, rotating nights/weekends.
Page blueprint:
- H1: What Is a {Schedule Name}?
- Intro (1–2 lines): Who uses it; why
- H2: Definition → 40–60‑word definition (snippet‑ready)
- H2: How the {Schedule} works → Table with a sample 14‑ or 28‑day rotation
- H2: Pros & cons → bullets
- H2: Who should use it → industries/roles
- H2: How to manage this schedule with software → short paragraph + contextual link to your BOFU hub
- H2: FAQs → 3–4 evaluator questions
AEO pack:
- Definition + table near the top; bullets for pros/cons; FAQPage schema.
Internal links:
- In the “How to manage…” section and final takeaway, link to the BOFU hub with anchors like workforce management system/platform.
Refresh cadence:
- Re‑check examples/FAQs quarterly; add screenshots/GIFs over time.
C) Light design details that boost results
- Sticky TOC for quick jumps (months, examples, FAQs)
- Copy‑table or download‑CSV button for planners
- Readable numbers: monospace/Right‑aligned cells for counts
- Mobile first: tables must scroll nicely; keep fonts >= 16px
D) Editorial calendar (first 90 days)
- Month 1: 2 planner pages (Year + upcoming Month), 1 schedule explainer
- Month 2: 2 planner pages (next two Months), 1 schedule explainer
- Month 3: 1 planner update, 1 holiday calendar, 1 schedule explainer
Each new page should include one contextual link to your BOFU hub.
E) What to measure on TOFU pages
- Snippet/PAA ownership on the definition and list/table queries
- Scroll‑depth and time‑on‑page (are people using the tables?)
- Click‑through to BOFU from the contextual sentences
Up next, we’ll apply this power directly to Hubstaff’s BOFU hub and show the paste‑in fixes that make a mid‑teens rank nudge into Top‑3.
Hubstaff’s BOFU gap: What’s missing & paste‑in fixes
Now for the part that makes the money: “the product hub”.
We opened Hubstaff’s /workforce-management hub and did a 10‑minute pass with our SaaS content audit checklist.
Here’s the simple truth!
The page says “workforce management software” but doesn’t yet look/feel like the definitive answer evaluators expect.
That’s why it hangs around the mid‑teens.
Quick diagnosis
| Element | Status | Why it matters | Fix summary |
|---|---|---|---|
| H1 + hero CTA | Good | Clear promise, trial visible | Keep. Tighten subhead to include scheduling + time + analytics |
| Title + Meta | Needs work | Gets your CTR on page 1 | Front‑load the term; add value prop + trial |
| Snippet definition (40–60 words) | Missing | Opens door to Featured Snippets & reinforces intent | Add under a question‑style H2 |
| Comparison strip (vs scheduling‑only/time‑only/spreadsheets) | Missing | Evaluators want a 10‑second answer | Add a compact 3‑row table below definition |
| Evaluator FAQs (implementation, integrations, cost, WFM vs scheduling) | Partial | Matches PAA questions buyers click | Add 3–4 Q&As; mark up with FAQPage |
| Social proof near first CTA | Missing | Reduces friction to try | Move logos + a short testimonial next to the hero CTA |
| Integrations band | Missing | Validates fit with existing stack | Show 6–8 key logos with deep links |
| Internal links into this page | Light | Authority needs to flow in | Add contextual links from top TOFU magnets (next section) |
| Schema (FAQ, Breadcrumbs) | Partial | Enhances eligibility for rich results | Ensure FAQPage + BreadcrumbList present |
The revised page blueprint (what we’d ship to Hubstaff)
| Section | What to ship |
|---|---|
| Hero | Keep the H1; tighten subhead to include the trio: scheduling, time tracking, analytics. Primary CTA: Start free trial; secondary: Book a demo. |
| Definition box | H2: What is workforce management software? → 40–60-word paragraph immediately below. |
| Comparison strip | 3 rows, benefit-first; placed immediately after the definition. |
| Product visuals | 2–3 short GIFs or annotated screenshots tied to scheduling, time/PTO, and insights. |
| Proof band | Customer logos + 1–2 short quotes; add a G2/Capterra badge if available. |
| Integrations grid | 6–8 logos with concise “Connect” micro-copy; deep-link to integration pages. |
| Evaluator FAQ | 3–4 Q&As (implementation, integrations, cost, WFM vs scheduling) with FAQPage schema. |
| Related resources | Link back to the two TOFU magnets and a few role/industry pages (UX aid, placed below core content). |
| Final CTA | Repeat primary CTA; add objection-handling micro-copy (security, support, migration). |
Paste‑in fixes (copy you can drop in today)
1) Title + Meta
- Title (≤60): Workforce Management Software for Teams | Scheduling, Time & Analytics
- Meta (≤155): Plan shifts, track time and PTO, and analyze capacity with Hubstaff. Workforce management software with scheduling, GPS, and Insights. Start a free 14‑day trial.
2) Definition block (H2 + 55 words)
What is workforce management software?
Workforce management software coordinates staffing, scheduling, time tracking, PTO, and workforce analytics in one system. It helps managers align labor with demand, prevent burnout, ensure compliance, and control costs with real‑time visibility across teams and locations.
3) Comparison strip (3 rows)
| Your options | What you get with Hubstaff WFM |
|---|---|
| Scheduling‑only tools | Shifts plus time/PTO, utilization, alerts, and dashboards |
| Time tracking‑only tools | Tracking plus scheduling, budgets, and compliance controls |
| Spreadsheets | Manual updates, errors, no alerts, no analytics |
4) Proof band (place this near the first CTA)
- Logos: 6–8 recognizable customers.
- Blurb (1 line): Trusted by 95,000+ teams • G2 Leader.
- Quote (short): “We cut overtime variance by 18% in one quarter with Hubstaff.” — Ops Manager, Manufacturing
5) Integrations grid
Show 6–8 logos (e.g., payroll, HRIS, PM, accounting). Micro‑copy under the grid: “Connect in minutes—no developer required.”
6) Evaluator FAQ (4 Q&As)
- Is workforce management the same as scheduling? Scheduling is part of WFM. WFM also covers time/PTO, utilization, compliance, and analytics so you can match staffing to demand.
- How long does implementation take? Most teams go live in 1–2 weeks. Imports use CSV templates; our team guides setup and training.
- What integrations are supported? Payroll, HRIS, project management, and accounting platforms. See the full list on our integrations page.
- How much does it cost? Plans scale by seats and features. Start a free trial or talk to sales for a tailored plan.
Optional: add FAQPage schema for the Q&As above and BreadcrumbList site‑wide. Keep answers to 1–3 sentences.
7) Micro‑copy for CTAs
- Primary (hero): Start free trial
- Secondary: Book a demo
- Reassurance line (near CTAs): No credit card required • Cancel anytime
Implementation checklist (one sprint)
- Update title/meta and ship the definition block
- Insert comparison strip beneath definition
- Add proof band and integrations grid near the first CTA
- Replace/add evaluator FAQs and apply FAQPage schema
- Set up events: CTA clicks, FAQ expand, comparison toggles, scroll‑depth
- Annotate the release date and add to your 35‑day review calendar
In the next section we’ll wire the TOFU → BOFU links: exactly where to add sentences inside two TOFU posts and which anchors to use so equity flows into this hub.
Internal‑linking playbook for Hubstaff and its competitors (2 TOFU → 1 BOFU, anchors & placements)
Principle: Magnets → Pipes → Product.
Hubstaff’s two highest‑traffic TOFU posts (the magnets) send a few contextual, natural sentences (the pipes) into the /workforce-management hub (the product).
The link targets (BOFU page)
▶️ BOFU hub: /workforce-management
(Optional UX: add in‑page anchors like #definition, #comparison, #faq so contextual links can land where the intent continues.)
The donors (TOFU magnets)
- /blog/working-days-in-a-month/
- /workforce-management/2-2-3-schedule
Our selected pages (from the dataset)
BOFU (target)
TOFU (supporters)
- https://hubstaff.com/blog/working-days-in-a-month/
- https://hubstaff.com/workforce-management/2-2-3-schedule
Why these (SEO reasoning)
- /workforce-management (BOFU): Product hub stuck around #17 for “workforce management software” (SV ~5.4k), with ~25 US visits/mo (~0.06% share) → live but underperforming; needs internal equity passed from magnets.
- /blog/working-days-in-a-month/ (TOFU #1): #1 US traffic post (~6.2k; ~15.3% share) with broad informational rankings; strongly adjacent to staffing/scheduling. Add mid‑article links (e.g., after headcount/planning sections) using anchors like workforce management software, shift scheduling software → point to the BOFU hub.
- /workforce-management/2-2-3-schedule (TOFU #2): High‑performing schedule explainer (~1.6k; ~4.0% share; Top‑3 for “2‑2‑3 schedule”). Closest thematic fit to WFM. Add contextual links near “manage rotating shifts” / “tools” sections with anchors like workforce management system and employee scheduling software → point to /workforce-management.
Anchor palette
- workforce management software
- workforce management system
- workforce planning software
- employee scheduling & workforce analytics
- workforce management platform
Exact placements & sentences to insert
A) On /blog/working-days-in-a-month/ (insert 2–3 links total)
1. After the US working‑days equation/table
Add a one‑liner that connects counts → staffing:
Turning these counts into real schedules? A workforce management software centralizes shifts, time, and PTO so plans match demand.
Link the bold phrase to /workforce-management (or /workforce-management#definition once live).
2. In “Working month vs calendar month”
Tie the concept to planning capacity:
For headcount planning, a workforce planning software helps convert business days into staffing levels.
Link the bold phrase to /workforce-management.
3. After “How to calculate working days” (steps)
Offer the software handoff:
When these calculations get messy across teams, a workforce management platform keeps the math, PTO, and approvals in one place.
Link to /workforce-management.
Guardrails for this page
- Keep max 1 link per ~400–600 words; total 2–3.
- Surround the anchor with helpful context (avoid naked keyword drops).
- Do not link multiple different pages for the same intent—only the BOFU hub for WFM.
B) On /workforce-management/2-2-3-schedule (insert 2 links total)
1. In the “How do you manage a 2‑2‑3 pattern?” / “How technology helps” area
Teams running rotations use a workforce management system to balance shifts, prevent burnout, and track utilization.
Link to /workforce-management (or #comparison if the strip is live).
2. Final takeaway / conclusion
If 2‑2‑3 fits your team, explore our workforce management software for scheduling, time, and analytics in one place.
Link to /workforce-management.
Guardrails for this page
- Place links after value is delivered (definition/table first).
- Keep 2 contextual links total; vary the anchor (software → system).
Cross‑links from BOFU back to TOFU (UX only)
On /workforce-management, add a small Related resources block (below the first FAQ) with:
- Working days in a month → /blog/working-days-in-a-month/
- What is a 2‑2‑3 schedule? → /workforce-management/2-2-3-schedule
These are for readers who want background. Keep this block below the main decision content so you don’t bleed attention from CTAs.
Wrap‑up,
You’ve seen how a leader like Hubstaff wins TOFU, where their BOFU hub falls short, and exactly how to push a money term toward Top‑3 while lifting trial/demo CTR. The system is simple:
Magnets → Pipes → Product.
- Build evergreen magnets (planning pages, schedule explainers).
- Add pipes (contextual links with natural anchors).
- Upgrade the product page (definition, comparison, FAQs, proof, integrations).
Do this in two passes—quick wins and builds—then measure after 28–42 days. Repeat for your next product hub.
Grab the toolkit to make this easy
→ SaaS Blog Content Audit Checklist — SEO, AEO & PLG CRO
Want help? If you’d like us to run this playbook on your site, we can audit one BOFU page and two TOFU donors and deliver a filled workbook + copy blocks within one sprint. Book a discovery call here 🤙.
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