Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts

TL;DR – Birdview PSA Results at a Glance

While many PSA vendors are still debating whether blogs “still work” in the AI era, Birdview PSA took a different route: they partnered with a specialized SaaS SEO agency to turn their blog into a conversion engine.

Over just 3 months, our 13 bottom-of-funnel (BOFU) blog posts:

• Drove 31.58% more conversions per blog than their existing content library
• Delivered 66% higher conversion efficiency (conversion rate by active users)
• Achieved a 247% higher conversion rate per page-view event than the rest of their 350+ legacy blogs

And we did this while getting less raw traffic per post—but far better-qualified traffic.

About Birdview PSA

Birdview PSA is a professional services automation platform designed for teams that care about:

• Capacity forecasting
• Advanced resource allocation
• Enterprise-grade project and financial controls

Their Ideal Customer Profile (ICP) spans fast-growing services firms and enterprise teams that need high-value, long-term PSA solutions—not just a simple timesheet tool.

The Challenge: Good Conversion Rate, Untapped Conversion Potential

Before working with us, Birdview PSA already had:

• A large blog library (~350 posts)
• A site-wide blog conversion rate of 2.92% (active users)
• Decent rankings—but many high-intent posts were stuck on page 2 of Google, attracting limited traffic and conversions

The leadership team wasn’t chasing vanity metrics like “more sessions.” They wanted:

• Higher quality leads
• More Enterprise-plan signups & demos
• Content that could survive and win in AI-driven search (Google AI Overviews, ChatGPT, Gemini, etc.)

So the mandate for TRM was clear:

“Fewer posts, more revenue. Prioritize bottom-of-funnel keywords and high-intent searchers.”

Strategy: BOFU SEO + Product-Led Content, Built for AI & Humans

The strategy rested on three pillars:

1. BOFU-First Keyword Strategy (Zero Fluff, High Intent)

Instead of chasing broad “PSA software” or “what is PSA” keywords, we prioritized:

• Feature-comparison terms
• Pricing- or plan-adjacent queries
• Pain-first keywords used by buyers close to purchase

This matched Google’s own emphasis on helpful, people-first content that answers real problems instead of stuffing keywords.

2. Product-Led, CRO-Ready Content

Every blog we shipped was treated like a mini landing page, not just an article.

We used the same framework we detail on our CRO & product-led content service page to:

This is consistent with the way Google recommends combining user-first content with clear next steps, as formalized in Google Search Essentials.

3. AI-Era Semantic SEO & AEO (Answer Engine Optimization)

We didn’t just write for blue links. We wrote for:

• Google AI Overviews & SGE
• ChatGPT-style answer engines
• Gemini & enterprise AI tools that surface vendor recommendations

That meant:

• Building semantic depth around entities (PSA, capacity planning, resource forecasting, billable utilization, etc.) so content would be machine-readable and context-rich, aligned with modern semantic SEO.
• Using structures that work well for AI summaries (step-by-step sections, FAQs, clearly labeled use cases), which we expand on in our AI-era AEO content guide.
• Aligning with our proprietary Answer Engine Optimization framework so Birdview PSA was not only visible in Google, but also cited inside AI responses.

Recent research confirms why this matters: top Google rankings still strongly influence which brands appear in AI answers across tools like ChatGPT and Perplexity.

Execution: 13 Hyper-Targeted BOFU Posts in 3 Months

Our flow combined:

• Semantic topic mapping (so content covers the full question space around a topic, not just a main keyword)
• Product-led storytelling (show don’t tell: “how this feature solves your resourcing chaos”)
• Internal linking from each post to:
  • Key feature pages
  • Pricing pages
  • Support materials that remove objections

The structure mirrored the approach we teach in our SaaS content marketing playbooks.

Results: Less Traffic, Better Leads, More Revenue

1. Conversions per Blog: +31.58%

Comparing Birdview’s 350 legacy blog posts vs. the 13 TRM posts:

• Client’s blogs: 0.76 conversions per post
• TRM blogs: 1.0 conversions per post

2. Conversion Rate (Active Users): +66% Efficiency

Even though TRM posts attracted slightly fewer active users per blog (20.62 vs. 25.98), those users were dramatically more qualified:

• Site-wide blog conversion rate: 2.92%
• TRM blog conversion rate: 4.85%

This reflects the principle Google emphasizes: pages that clearly satisfy user intent—and lead to meaningful actions—tend to perform better over time.

3. Conversion Rate per Page-View Event: +247%

The most dramatic win came from engagement-to-conversion efficiency:

• Legacy blogs: 1.99% conversion rate per page-view event
• TRM blogs: 6.91%

4. High-Value Enterprise Leads (Not Just Signups)

The top-converting article was tied directly to a high-value Enterprise feature.

Instead of generic “PSA 101” content, we:

• Surfaced advanced capabilities (capacity forecasting, multi-project planning, portfolio visibility)
• Framed them against painful, bottom-line problems (missed deadlines, underutilized teams, margin leakage)

This is exactly the kind of high-ticket, ICP-aligned deal flow Birdview wanted.

Built for AI-Search Longevity, Not Just Short-Term Spikes

A lot of PSA companies are scrambling to understand whether traditional SEO is still worth it as AI Overviews and LLMs change how people search.

The data increasingly shows:

• SEO is still foundational—AI engines lean heavily on top-ranking content to generate answers.
• Semantic depth and people-first content are becoming even more critical as search shifts from keywords to meanings and entities.
• AI search isn’t killing SEO; it’s raising the bar for strategy and execution.

Why This Case Study Matters for Other PSA & B2B SaaS Teams

If you’re running a PSA or time-tracking product, Birdview’s results show that:

• You don’t need hundreds of new posts—you need the right 10–20 BOFU posts
• Legacy libraries of 200–400 posts can quietly underperform while burning crawl budget and confusing AI engines
• Product-led, BOFU SEO is one of the fastest ways to turn content from “brand asset” into “pipeline asset”

We’ve documented similar transformations in our other B2B SaaS case studies, including time tracking and PSA niches.

What We’d Do Next for Birdview PSA (and for You)

For Birdview PSA, a natural next phase would be:

1. Scale the BOFU playbook
   • Expand from 13 to ~40 BOFU posts across key verticals & use cases
   • Double down on topics where TRM blogs already outperform legacy pages
2. Prune & refactor the 350+ legacy posts
   • Use the methodology in our content audit guide for SaaS to consolidate, merge, or retire low-value assets.
3. Go deeper on AEO & AI visibility
   • Apply frameworks from our “AI Overview BOFU case study” or “Generative Engine Optimization (GEO) Case Study: 8,337% ChatGPT Referral Growth in 90 Days” to secure Birdview’s presence in AI Overviews and third-party AI tools.

Ready to Turn Your PSA or SaaS Blog into a Conversion Engine?

If you’re a PSA, time tracking, or B2B SaaS team sitting on:

• A big content library
• Decent traffic
• But underwhelming conversions…

…you don’t need “more content.” You need smarter, BOFU content that’s built for both Google and AI search engines.