Reporting / Dashboards
Creating marketing reports, dashboards, and analytics visualizations to track performance, communicate insights, and support data-driven decisions.
23 articles
AI Visibility Metrics: What to Track and How Often
A practical framework for AI visibility metrics, what to measure, how often to measure it, and how to turn AI mentions into pipeline reporting.
Which Platform Excels in AI Visibility Metrics? How to Evaluate Vendors
A buyer’s guide to AI visibility platforms: evaluation criteria, scoring rubric, platform types, POC plan, and vendor-friendly data requests
Best AI Tools for Monitoring Brand Share of Voice in AI vs. Classic SERPs
Discover top AI and SERP share-of-voice tools to see how often AIs recommend your brand, spot competitor gains, and protect your visibility.
Best AI Tools for Generating Content Audit Reports from Google Analytics & Google Search Console
Discover the best AI tools to turn Google Analytics 4 and Search Console data into fast, actionable content audit reports, priorities, and SEO wins.
Best AI Tools for Monitoring SaaS Brand Visibility in ChatGPT & Perplexity (2025 Guide)
Discover the best AI tools to track and improve your SaaS brand visibility in ChatGPT and Perplexity. Learn key metrics, tool picks, and build an AI-first stack.
Best Similarweb Alternatives for Smarter SEO in 2025
Compare the best Similarweb alternatives for SEO, traffic intel and AI-era visibility. See who each tool is for, pricing, and how to pick the right stack.
Best Marketing Analytics Tools for Data-Driven Growth
Discover the best marketing analytics tools, stacks and roadmap to track ROI, fix tracking, and turn your data into a repeatable growth engine.
Best Website Traffic Analysis Tools in 2025: Compare, Analyze & Grow
Compare the best website traffic analysis tools for 2025, from GA4 to Hotjar and Ahrefs. Learn what to use, when, and how to turn data into growth.
Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts
Birdview PSA already had ~350 blog posts and a solid 2.92% blog conversion rate—but wanted more Enterprise-ready leads. In a three-month sprint, TRM shipped 13 BOFU, product-led, AI-ready posts that beat the legacy library on every efficiency metric: +31.6% conversions per blog, +66% conversion rate by active users, and +247% conversion rate per page-view.
Buddy Punch SEO Case Study: 240% Organic Traffic Lift by Fixing 800+ Blog Posts
Buddy Punch had 800+ blog posts, 8–10 new articles a month, and a plateau at ~28,000 monthly organic visits. TRM short-listed 85 posts for full rewrites, added 48 net-new high-intent articles, and shifted to semantic, CRO-driven content—lifting monthly organic traffic to 93,000+ and growing ranking keywords from 33k to 74k.
Avaza PSA SEO Case Study: 49 AI-Ready Posts Driving 65% of Non-Homepage Organic Sessions in 5 Months
Avaza was a mature PSA and time-tracking platform whose blog barely contributed to non-branded growth. In this case study, we show how 49 ICP-first, product-led, AI-ready posts came to drive ~26% of all organic sessions, ~65% of non-homepage organic visits, and the majority of AI-assistant sessions and key events in just five months.
B2B SaaS Content Benchmarks 2025: Open Dataset & Key Insights
Discover the definitive 2025 benchmarks for B2B SaaS content performance — including how often to post, what percentage of content ranks, median CTRs by intent, SEO timelines, and the latest impact of Google’s AI search overviews. Data-driven insights to refine your SaaS content strategy.
Generative Engine Optimization (GEO) Case Study: 8,337% ChatGPT Referral Growth in 90 Days
Discover how TRM used Generative Engine Optimization (GEO) to grow ChatGPT referrals by 8,337% in 90 days. 🏅 AI-search case study.
Best SEO Tool for Keyword Ranking Reports (2025): Quick Picks + Guide
Updated Sep 2025: Compare the best SEO tools for keyword ranking reports—accurate tracking, insights & best practices to optimize visibility.
Best SEO Reporting Software in 2025: Comparison Guide
Updated Sep 2025: Compare top SEO reporting software for agencies & teams—features, pricing & automation to simplify reports and keep clients happy.
Best 10+ Tools for Tracking Brand Visibility in AI Search (2025 Guide)
Explore the top AI visibility tracking tools for 2025, see how they compare, and choose the right fit for your SaaS growth strategy.
Best SEO Rank Tracking Software for 2025: Top Tools Compared
Compare the best SEO rank tracking tools of 2025 for accuracy, reporting, and growth. Find the right solution with Rank Masters.
How Much Should a Series A SaaS Budget for Content Marketing?
Just raised Series A? Discover how much to allocate to content marketing, what benchmarks to aim for, and how to build an ROI-positive engine from Day 1.
How Long Does it Take For a SaaS Blog to Show ROI?
Wondering when your SaaS blog will start driving leads and revenue? Learn how long it takes to see ROI from SEO content—plus what factors speed it up.
How Many Blog Posts do I Need Before Seeing Traffic for a New SaaS?
Wondering when your SaaS blog will start generating traffic? Learn how many posts you need, what influences traction, and how to accelerate growth with SEO.
Blog Vs. Paid Ads: Which Channel Scales Better for Early‑Stage SaaS?
Early-stage SaaS and deciding between blog content or paid ads? Compare ROI, CAC, and scalability with expert insights. Choose the right channel today.
Do Blogs Actually Help in Conversions or Bringing in Organic Leads for Saas Companies?
Publishing content but still not seeing trials or demos? Here’s our detailed guide whether blogs really drive conversions for SaaS, and how to make yours work.
The CEO’s Guide to Content Marketing for SaaS
Learn how CEOs can simplify the process and drive growth with the right content marketing strategies.