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B2B SaaS Content Benchmarks 2025: Open Dataset & Key Insights
Discover the definitive 2025 benchmarks for B2B SaaS content performance — including how often to post, what percentage of content ranks, median CTRs by intent, SEO timelines, and the latest impact of Google’s AI search overviews. Data-driven insights to refine your SaaS content strategy.
Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts
Birdview PSA already had ~350 blog posts and a solid 2.92% blog conversion rate—but wanted more Enterprise-ready leads. In a three-month sprint, TRM shipped 13 BOFU, product-led, AI-ready posts that beat the legacy library on every efficiency metric: +31.6% conversions per blog, +66% conversion rate by active users, and +247% conversion rate per page-view.
Buddy Punch SEO Case Study: 240% Organic Traffic Lift by Fixing 800+ Blog Posts
Buddy Punch had 800+ blog posts, 8–10 new articles a month, and a plateau at ~28,000 monthly organic visits. TRM short-listed 85 posts for full rewrites, added 48 net-new high-intent articles, and shifted to semantic, CRO-driven content—lifting monthly organic traffic to 93,000+ and growing ranking keywords from 33k to 74k.
Avaza PSA SEO Case Study: 49 AI-Ready Posts Driving 65% of Non-Homepage Organic Sessions in 5 Months
Avaza was a mature PSA and time-tracking platform whose blog barely contributed to non-branded growth. In this case study, we show how 49 ICP-first, product-led, AI-ready posts came to drive ~26% of all organic sessions, ~65% of non-homepage organic visits, and the majority of AI-assistant sessions and key events in just five months.
B2B SaaS Content Benchmarks 2025: Open Dataset & Key Insights
Discover the definitive 2025 benchmarks for B2B SaaS content performance — including how often to post, what percentage of content ranks, median CTRs by intent, SEO timelines, and the latest impact of Google’s AI search overviews. Data-driven insights to refine your SaaS content strategy.
We Broke Down Clockify’s SEO Strategy! Here’s How You Can Win It, Too
Clockify SEO case study: tools, templates, explainers, and PLG CRO. Learn what drives their non-brand growth and how your time-tracking SaaS can win.
Generative Engine Optimization (GEO) Case Study: 8,337% ChatGPT Referral Growth in 90 Days
Discover how TRM used Generative Engine Optimization (GEO) to grow ChatGPT referrals by 8,337% in 90 days. 🏅 AI-search case study.
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Benchmark/Research
Data-driven content presenting original research findings, industry benchmarks, statistics, and insights based on comprehensive analysis.
Case Study
Real-world examples demonstrating how businesses or individuals achieved specific results using particular strategies, tools, or approaches.
Birdview PSA BOFU SEO Case Study: 247% Conversion Rate Lift from Just 13 Posts
Buddy Punch SEO Case Study: 240% Organic Traffic Lift by Fixing 800+ Blog Posts
Avaza PSA SEO Case Study: 49 AI-Ready Posts Driving 65% of Non-Homepage Organic Sessions in 5 Months
Comparison
Side-by-side analysis comparing multiple options across key features, pricing, use cases, and other relevant criteria.
How-to/Guide
Step-by-step instructional content that teaches readers how to accomplish specific tasks or achieve particular goals.
We Broke Down Clockify’s SEO Strategy! Here’s How You Can Win It, Too
We Broke Down Hubstaff’s Content Strategy! Hubstaff’s Content Strategy Audit: TOFU Wins & BOFU Gaps
How Much Should a Series A SaaS Budget for Content Marketing?
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Updates & Risk
Search changes fast—algorithm updates, SERP shifts, indexing quirks, and new risks can impact performance overnight. This category helps you stay ahead with monitoring, diagnosis, and practical mitigation playbooks.
AI Visibility
AI Visibility is all about making sure your brand shows up - and gets cited - when people ask AI tools like ChatGPT, Gemini, or Perplexity for recommendations. In this category, you’ll find practical guides on optimizing your content, technical signals, and authority so AI systems can discover, trust, and reference your site.
AI Content
AI Content explores using AI to plan, draft, optimize, and scale content—without sacrificing quality or trust. You’ll find workflows, guardrails, and examples of how to combine human expertise with AI assistance.
Frequently Asked Questions
Everything you need to know about this topic
Traffic growth rates, CTR ranges, indexation health, content velocity, and technical KPIs.
Use caution—industry, SERP layout, and buying cycle can change what “good” means.
To set baselines and spot anomalies—not as rigid goals without context.
No—benchmarks inform priorities, but experiments validate what works for your site.
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