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SEO for corporate travel companies that win finance before the first meeting
Your buyer is not the traveller. It is a finance director who wants travel spend under control, or an HR lead worried about duty of care. They research policy and cost long before they talk to a travel management company, and when they ask ChatGPT for one, they get the global names.
We build the pages those buyers read and get your company into the answer, so the RFP invitation comes to you.
30 minutes. No pitch deck, no pressure.
We run SEO and AI visibility for travel companies that manage business travel. We build the travel policy, cost-control, duty-of-care and industry pages that finance, HR and procurement teams read before they choose a travel management company, get you named on the business travel lists AI engines cite, and publish it all to your CMS. Part of our work for B2B service firms.
Why mid-size travel companies get left off the shortlist
- 01
Your buyer searches for control, not travel
Travel policy templates, how to cut travel spend, duty-of-care obligations. Most travel management sites talk about bookings and service levels instead.Fixed by - 02
Self-booking tools look like the cheaper answer
Finance teams wonder whether they need a travel management company at all. Without a clear comparison, the tool wins by default.Fixed bycomparison pages from revenue content
- 03
AI shortlists favour the global names
Assistants repeat the "best travel management company" lists, which are written around the largest players.Fixed by - 04
Your real advantage is invisible
Mid-size companies win on industry focus, account management and regional reach. If no page says so, buyers and AI engines assume you are a smaller version of the giants.Fixed byindustry pages
- 05
Out-of-date pages undermine trust
Old supplier names, retired programmes and stale policy advice tell buyers you are not current.Fixed by
The pages we build for travel management companies
Travel management company vs self-booking tool comparison pages
Travel policy guides and a downloadable policy template
Cost-control pages: where travel spend leaks and how a travel management company recovers it
Duty-of-care and traveller safety pages
Industry pages: professional services firms, construction and field teams, non-profits, events and sports teams
"How to choose a travel management company" pages with an RFP checklist
A switching page: how a move from another provider works
Your team signs off every duty-of-care and supplier claim before it goes live. We publish everything to your CMS.
What AI says today
Large firms often use Provider A or Provider B. For mid-size companies, Provider C…
Illustrative. Your free AI Visibility Report shows the real answers for your market.
What we deliver and what we report
- Delivered
By month 3
- Policy, cost-control and priority industry pages live
- First mentions on business travel lists
- Your prompt set tracked and AI mention rate baselined
- Reported
From month 6
- Consultation requests and RFP invitations from search and AI
- AI mention rate against your top 3 competitors
- Reported
From month 12
Pipeline and new corporate accounts influenced by search and AI, from your CRM where you share it
Reported against your baseline, never guaranteed.
Most travel management companies start on Growth.
Five commitments that make our AI SEO services different
Five commitments that separate the Growth Programme from a generic blogging retainer.
30 minutes. No pitch deck, no pressure.
- 01
Flat counts, not "up to"
You buy 8 pages, you get 8 pages. The count is an exact commitment, verifiable on the tracker every month.
100%
No 'up to' language, and no vanishing deliverables.
- 02
AI Visibility Report in every plan
Even our smallest plan tracks your AI visibility monthly. Most agencies save that for their premium plan.
4+
ChatGPT, Perplexity, Gemini and AI Overviews, on every plan.
- 03
Ships in week three
No paid strategy months. The plan is built in parallel and your first pieces land before Month 1 ends.
Wk 3
Strategy is built in parallel, so momentum starts in month one.
- 04
Revenue-first content
Comparison, alternatives, service and use-case pages, each mapped to the page that turns a reader into an enquiry. Not top-of-funnel traffic bait.
Every
Every piece points toward an enquiry, consultation, quote or demo.
- 05
Google + AI search ready
Every piece built for traditional search rankings and AI-engine citation. Schema, llms.txt, entity work. Infrastructure, not buzzwords.
2
Structured for classic rankings and AI-engine citation at once.
Meet the founders
The people you meet on the call run your programme. No layers of account managers between you and the strategy.
You'll be talking to one of us on the call, not an account manager.
Travel management questions, answered
30 minutes. No pitch deck, no pressure.
Do you work with leisure travel companies?
Will the policy template really help sales?
Do you guarantee RFP invitations?
Get in front of finance before the RFP is written
Book a free 30-minute call. We will check what ChatGPT tells finance teams when they ask for a travel management company.
