Head of Growth
Growth leaders focused on scaling customer acquisition, activation, retention, and revenue growth through data-driven experimentation and optimization.
362 posts
ChatGPT Statistics: Users, Usage & Which Numbers To Trust (2026)
Weekly users, paying subscribers and usage shares for ChatGPT, each dated and traced to its primary source, with rules for which numbers to quote.
Faisal Irfan · 11 Nov 2026
Generative Engine Optimization Checklist: 14 Pass/Fail Tests In Fix Order
14 pass/fail tests for AI search visibility, each with how to run it and the fix, grouped into six tiers in the order to repair them.
Faisal Irfan · 11 Nov 2026
Do G2 & Capterra Reviews Influence ChatGPT Recommendations?
Six 2026 studies disagree on whether G2 and Capterra reviews change ChatGPT's software picks. Here is what they show and a rule for your budget.
Faisal Irfan · 11 Nov 2026
Questions To Ask An SEO Company Before Hiring: Good Answers & Red Flags
Questions to put to an SEO or GEO agency before you sign, each with a good answer, a red flag and a way to score the replies.
Waqas Arshad · 11 Nov 2026
Citation Problem Or Entity Problem? Diagnosing Why AI Ignores Your Brand
A test-query method and decision sequence to tell whether AI engines ignore your brand because of a citation problem or an entity problem, with a fix for each.
Waqas Arshad · 11 Nov 2026
How To Track ChatGPT, Perplexity & Gemini Referral Traffic In GA4
Build a GA4 channel group for ChatGPT, Perplexity and Gemini, split it by engine, and report sessions, conversions and share of total.
Waqas Arshad · 11 Nov 2026
Generative Engine Optimization Statistics: Every Figure Sourced & Graded
Every GEO statistic with its source, date, sample and a grade, plus the gaps where no reliable figure exists and how to build your own baseline.
Faisal Irfan · 9 Nov 2026
AEO Vs GEO: What Is The Difference & Which Should You Prioritise?
AEO and GEO are largely one job with two names. A three-question test shows which surface to fund first.
Faisal Irfan · 9 Nov 2026
What Is Answer Engine Optimization (AEO)? The Complete Guide
What answer engine optimization is, how it relates to SEO and GEO, and a test for sorting queries into answer-first, ranking page or both.
Faisal Irfan · 9 Nov 2026
What Is Generative Engine Optimization (GEO)? The Complete Guide
GEO is the work of getting your brand cited inside AI answers. Learn how it differs from SEO and AEO and which to act on first.
Faisal Irfan · 9 Nov 2026
Ahrefs Brand Radar Review (2026): Is It Worth Paying For?
A verdict on Ahrefs Brand Radar, the pricing page figures, and a buy-or-skip test you can run on your own prompt and engine volume.
Waqas Arshad · 9 Nov 2026
Semrush AI Visibility Toolkit Review: Who Should Buy It In 2026
A review of the Semrush AI Visibility Toolkit with costs at 25, 75 and 200 prompts and a rule for when a dedicated tracker is the better buy.
Waqas Arshad · 9 Nov 2026
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